New Delhi, 20 September 2024: Priniti Foods Pvt. Ltd, one of the major names in the Indian namkeen & snacks industry, is thrilled to be making an important foray into the sweets and cookies segment. This lineup of traditional Indian sweets and gourmet cookies will add to the company’s existing diverse portfolio.

The new additions include 5 Indian sweets like Rasgulla, Gulab Jamun, Dry fruit Panjeeri Ladoo , Dry Fruit Besan Ladoo and Soan Papdi, The new products range also include 8 types of cookies include Badam & Kaju Cookies, Ajwain Cookies, Jeera Cookies, Atta Cookies, Coconut Cookies, Jam Cookies, Tutti Frutti Cookies, each made with high-quality ingredients to ensure a delightful taste. These products will be available in general trade, including Central Police Canteens across India, and through modern trade channels stores across the wide geography comprising Jammu & Kashmir, Himachal Pradesh, Punjab, Haryana, Rajasthan, Delhi, Madhya Pradesh, Uttar Pradesh, Bihar, and Uttarakhand. Alongside, Priniti Foods will provide this new range of sweets and cookies in the international markets.

Speaking about the launch of new categories Mr. Anshul Garg, Director of sales Priniti Foods , said, “We are thrilled to venture into the new product categories. The packaged sweets market in India is growing exponentially and we want to capitalize on the growth. At Priniti Foods our focus is to ensure the best quality for our products, hence we are also set to introduce Modified Atmosphere Packaging (MAP technology) in our packaging which is a widely used food preservation technique that is an effective method for preventing spoilage and extending the shelf life of various food products.”

In addition to this, the brand plans to expand further into the bakery and ready-to-eat segment. This will include Brownies, Muffins, Cupcakes, and Cake Rusk. These products will add depth to the brand’s bakery line and cater to the evolving tastes of customers.

Along with these new additions, Priniti Foods continues to provide a broad selection of products, including 27 types of namkeens, 5 types of potato chips, 2 types of Charchare sticks, 2 types of popcorn, 14 types of puffs and fryums, 2 types of Ringo Star rings, instant noodles, and rusk.