12th December 2024: POPxo Makeup by MyGlamm announces its partnership with Pet Fed 2024, India’s largest pet festival, as the official beauty partner. Known for its vibrant and inclusive spirit, Pet Fed is a haven for pet parents and animal lovers alike, offering two days of activities, workshops, and experiences designed to celebrate the special bond between humans and their furry companions.

This year, POPxo Makeup by MyGlamm is bringing its signature style to the festival with an array of exciting offerings. The eye-catching POPxo On Wheels will be on-site, creating a mobile beauty haven for festival-goers. Guests can indulge in complimentary makeovers, adding a touch of glamour to their day. For those who love to shop, the brand’s exclusive retail pop-up will feature a curated selection of their bestselling products. What sets POPxo Makeup apart is its commitment to cruelty-free and vegan beauty. Every product in the range is thoughtfully designed to align with the values of animal lovers, making it a perfect fit for the Pet Fed community.

Anika Wadhera, Group Marketing Director, Good Glamm Group shared, “At POPxo Makeup by MyGlamm, we believe in celebrating beauty in all its forms, and there’s nothing more heartwarming than seeing the bond between pets and their parents. Our participation in Pet Fed 2024 reflects our commitment to creating joyful and memorable experiences, bringing a touch of glamour and fun to this wonderful event.”

To make the experience even more memorable, all attendees will receive vouchers that can be redeemed for a free product at the POPxo On Wheels van. These vouchers also come with a special discount code, usable exclusively on the POPxo Makeup by MyGlamm D2C page, ensuring the beauty celebrations continue long after the festival ends. Adding to the excitement, the brand has planned a series of engaging contests and activities with fabulous hampers up for grabs, making the event a true blend of beauty and fun. The festival, held at NSIC Grounds in Okhla, New Delhi, promises to be a vibrant celebration of love, companionship, and shared joy.

Pet Fed 2024 is set to welcome thousands of attendees, offering something for everyone – pets, parents, and beauty enthusiasts alike. With POPxo Makeup by MyGlamm at the forefront, the event is poised to be a delightful fusion of beauty, creativity, and the unbreakable connection between pets and their humans.

To learn more about POPxo by MyGlamm’s journey and explore the full range of products.