Panasonic urges people to build new bonds this Diwali, says ‘Iss Tyohaar Jatao Pyaar’
With the message of #IssTyohaarJataoPyaar, Panasonic urged us to come together with not just our friends and family, but everyone around us, with a feeling of love and celebration on the occasion of Diwali.
Conceptualized and executed by Grapes and Hardcover, the campaign film highlights one such relationship. It is a long-running belief that landlord-tenant relationships or neighbour relationships aren’t the strongest in big cities. Building a relatable narrative of a contemporary working couple and their landlady, Panasonic sets out to challenge this notion, which ends with them celebrating Diwali together. It skillfully invokes the emotions of warmth and joy that go perfectly with the occasion.
Campaign link: https://www.youtube.com/watch?v=IDf1uWw5gcg
More Stories
Celebrating Economic Insight: Rajani Sinha Breaks Down IIP Data Trends
“The growth in India’s industrial production slowed to a six-month low of 2.9% in February. The moderation in mining and...
Finolex Industries Acts Decisively on Counterfeit Threat in Greater Noida
Pune, April 12, 2025: As part of its commitment to responsible corporate conduct and product authenticity, Finolex Industries—India’s leading manufacturer...
Project Management Institute’s 2025 Insights Show Business Acumen Powers Strategic Outcomes
New Delhi, 12th April 2025: Project Management Institute (PMI), the world's leading authority in project management, has released its Pulse of...
Fortune Soya Chunks Commends Fusion of Cricket and Cooking with Ganguly & Keer
12th April, 2025: Fortune Soya Chunks, a leading brand under AWL Agri Business Ltd (formerly known as Adani Wilmar Limited),...
Aflatoon Heats Up Summer Menus with Cool Kebabs and Zesty Chaats
DELHI-NCR, 12th March 2025: This summer, Aflatoon by the House of SOCIAL is serving up something extraordinary, a delightful escape...
Kenvue India Commends Oral Health Innovation Through Partnership with IDA
India April 12th, 2025: Kenvue, the world’s largest pure-play consumer health company by revenue, has announced a strategic scientific collaboration...