Gurugram, December 27th, 2024:  OLX India has launched its ‘Resolution Kar, Kharcha Nahin’ campaign, encouraging users to become wiser with their New Year resolutions, by pursuing them without any compromises and yet save more.

The campaign highlights the benefits of pursuing their hobbies or personal projects, by choosing to buy pre-owned items, rather than over-spend on brand new products, thereby saving more.

The campaign inspires users to turn their resolutions into reality while promoting sustainable living. By reusing quality used items, users can save money and reduce waste, embracing the circular economy.

OLX enables the transaction through its seamless platform, effortlessly connecting more than 30m buyers with sellers, across 6k+ towns on a monthly basis. Whether it’s fitness equipment, musical instruments, or other essentials, users can find great deals to kickstart their resolutions without financial strain.

The campaign has been conceptualized by Social Panga, OLX’s creative and digital marketing agency partner.

The campaign delivers engaging content that resonates with the audience. From humorous reels about unfulfilled resolutions to interactive posts emphasizing practical solutions, OLX makes the idea of smart spending relatable and impactful.

The ‘Resolution Kar, Kharcha Nahin’ campaign, which began on 13th December 2024, will run until 2nd January 2025, reaching over 35 million users across India. It reflects OLX’s commitment to affordability, sustainability, and fostering mindful choices, making the New Year a time of progress without compromise.

Start the new year on the right note with OLX – Resolution Kar, Kharcha Nahin!