19th July, 2024: Nykaa, India’s leading Beauty and Lifestyle destination, is excited to announce the avant-première launch of YSL Beauty Makeup. Indian beauty aficionados can now explore and indulge in the iconic luxury beauty brand, Yves Saint Laurent, on Nykaa. The launch is a significant stride in Nykaa’s mission to bring coveted international brands to Indian consumers. This partnership underscores Nykaa’s commitment to expanding India’s beauty landscape by democratizing access to global beauty icons celebrated for their innovation and high-performing products.

YSL Beauty Makeup’s introduction in India promises an electrifying and unapologetic experience. Known for its cutting-edge approach, YSL Beauty champions youth as an attitude, encouraging bold and authentic expressions of individuality. This launch redefines beauty standards with iconic products and initiatives aimed at making a profound societal impact. Nykaa will offer an assortment of YSL Beauty’s iconic lipsticks and foundations to stunning eye palettes and must-have mascaras, transforming luxury beauty in India!

DISCOVER THE BELOVED BEAUTY ICONS:

Touche Éclat Radiant Touch: The iconic highlighter that delivers instant luminosity for a radiant complexion.

Rouge Pur Couture Lipstick: A luxurious range in bold, daring shades, tailored to complement Indian skin tones and make a powerful statement.

All Hours Foundation: A long-wear foundation providing flawless coverage and a matte finish, ensuring confidence from morning to night.

Lash Clash Mascara: A couture mascara delivering extreme volume and intense color, featuring an oversized brush and a long-lasting, fragrance-free, paraben-free formula.

Commenting on the pre-launch, Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said, “We are determined to bring the best of international beauty to our shores, and we are thrilled to introduce the legendary YSL Beauty Makeup to Indian consumers. Yves Saint Laurent is synonymous with luxury, boldness, and innovation, making it a perfect addition to our unparalleled portfolio of premium brands. The brand’s ethos of encouraging bold and authentic expressions of individuality blends perfectly with Nykaa’s values. We are confident that the introduction of YSL Beauty Makeup will elevate the luxury beauty experience for our consumers, redefining beauty standards.”

YSL Beauty Makeup is exclusively available in India on Nykaa website, app and select Luxe stores across India for the next two months. Discover the new range and shop for your new favorites here!