New Delhi/Noida, 24 October 2024: REHAU proudly marked a new chapter in its growth story with the grand opening of it’s first-ever Experience Centre in Noida. This milestone not only represents REHAU’s expansion into the Delhi-NCR region but also highlights its commitment to innovation and excellence. The event also saw the debut of REHAU’s newest innovation, the “RAUVISIO riviera” Acrylic Laminate Collection.

The Noida Experience Centre, spanning over 4,200 square feet, stands as a beacon of modern design and functionality. The centre features an extravagant interior, including state-of-the-art display areas and interactive zones that showcase REHAU’s extensive product range. Visitors can explore meticulously designed spaces that bring to life REHAU’s commitment to quality, style, and performance.

Mr. Rafael Daum, CEO of REHAU Asia Pacific, commented, “The launch of our Noida Experience Centre is a significant milestone in our global expansion strategy. This centre is not just a showroom but a testament to REHAU’s dedication to innovation and customer engagement. By providing an immersive experience, we aim to enhance our global footprint and connect more deeply with our partners and clients in the region.”

Mr. Faiz Ahmed, Director of REHAU India, added, “The Noida Experience Centre is a game-changer for us. It will serve as a central hub for collaboration and inspiration, enabling us to showcase our cutting-edge solutions in a setting that truly reflects our brand’s ethos. This launch underscores our commitment to expanding our reach and driving meaningful engagement with our key stakeholders.”

At the launch, REHAU unveiled the “RAUVISIO riviera” Acrylic Laminate Collection, a key highlight of the event. Inspired by the serene beauty of coastal landscapes, the collection blends vibrant hues with elegant finishes to transform any interior space and encourage an immersive living experience. Available in 18 striking colors, including standout shades like Shitake, Biscotti, Pearl Grey, and Pink Oyster, it offers both matt (0.7mm lacquered) and glossy variations. Blending aesthetics with functionality, the “RAUVISIO riviera” collection is designed to be scratch-resistant and easy to clean. It is also simple to install without requiring specialized machinery. This combination of features sets a new standard in laminate design.

Mr. Manish Arora, VP – Furniture Solutions, REHAU SOA, remarked, “The ‘RAUVISIO riviera’ Acrylic Laminate Collection represents the pinnacle of design and innovation. With its exceptional versatility and elegant finishes, this collection is poised to make a significant impact in the interior design world. We are thrilled to unveil it at our Noida Experience Centre and look forward to seeing how it transforms spaces across the region.”

The Noida Experience Centre is poised to significantly impact REHAU’s consumer base by offering a premier destination for exploring and engaging with its products. The centre is expected to drive increased interest and business opportunities within the architectural and design communities, reinforcing REHAU’s position as a leader in the industry.