June 16, 2025: NAGA, the all-in-one financial platform, today unveiled its latest brand campaign in partnership with Borussia Dortmund, one of Europe’s most celebrated football clubs. The campaign aims to amplify NAGA’s global presence, aligning it with a football power that mirrors its own values: focus, discipline, ambition — and a deep commitment to community.
But the spotlight isn’t on football. The campaign centers around one of the most frequently asked questions NAGA receives: “What does the name NAGA really mean, and where does it come from?” Rather than offer a typical explanation, NAGA decided to let BVB’s players do the talking — with a humorous twist. A short, light-hearted video starring Borussia Dortmund players including team captain Emre Can tackles the name’s mystery head-on. The campaign blends sport, personality, and brand storytelling, aiming to make NAGA more memorable and accessible to wider audiences.
The clip will be aired on both TV and digital platforms across key European markets, and it’s designed to spark curiosity, familiarize new audiences with the brand, and boost visibility through both star power and witty storytelling.
Building on Momentum
This campaign follows several of NAGA’s recent milestones — from launching the “Go‑to App for Everything Money” campaign featuring global icon Mike Tyson, to integrating with TipRanks for enhanced analytics, and rolling out ongoing product upgrades. As an official partner of Borussia Dortmund, NAGA continues to inspire smarter financial engagement across audiences — from new investors to seasoned traders. Trust-Based, Regulated, and Community Driven
NAGA Group operates as a group of multi-licensed companies regulated across Europe and globally and is publicly listed on the Frankfurt Stock Exchange (XE:N4G), highlighting its commitment to transparency, strong corporate governance, and long-term accountability within a regulated and open environment.
A Community-Driven Financial Hub
More than just a fintech platform, NAGA is a vibrant financial community of over 2 million. Through its integrated social trading features, users can share insights, explore strategies, and engage with one another — making finance more collaborative, transparent, and accessible.
The platform experience is supported by in-app education, market insights, and analysis tools — all designed to empower people at every step of their financial journey.
The campaign is now live in key markets, with a multi-channel roll-out spanning TV, digital, and social channels. Discover more about NAGA Discover NAGA | Official Partner of Borussia Dortmund
NAGA offers an all-in-one multi-asset investment platform. The value of investments may fluctuate. All investments carry risk.