Bengaluru, 29th March 2025: Porter Packers & Movers, the house shifting vertical of Porter, has launched its latest campaign, ‘Safety ki Shart Lagi’—an integrated campaign with an emphasis on digital and key outdoor touchpoints. The campaign brings to life real-world challenges in packing and moving, addressing key consumer concerns and expectations head-on.

Porter Packers & Movers is setting a new benchmark in the house-shifting industry with its service levels and is now pushing the bar further with this honest intent. While the industry relies on claims of experience or discounts, Porter Packers & Movers stands apart with a clear, customer-first promise—100% damage-free shifting or a damage claim of up to ₹5 lakhs. The campaign highlights the company’s commitment to accountability and trust, asking the question, “Badi badi baatein to sab karte hai, par shart lagane ki himmat kis mein hai?” (Everyone makes claims, but who has the courage to place a bet on them?). By backing its promise with a tangible commitment, Porter Packers & Movers aims to provide customers with confidence and peace of mind when moving homes of any size within and across cities.

“We have received incredible love for our services, which has fuelled our exponential growth over the last couple of years,” said Rahul Agarwal, Vice President, New Initiatives at Porter. “House shifting has long been plagued by inefficiencies, and we saw an opportunity to change that. Through deep investments in technology and product innovation, we have built a category-defining experience with industry-first initiatives and a trusted network of verified and trained partners for seamless house shifting. Our goal is to set new benchmarks for reliability, transparency, and convenience in the house shifting industry.”

Mohit Rathi, Vice President, Customer Growth & Engagement, Porter, added, “House shifting is a big step toward a fresh start, often accompanied by stress and uncertainty. We have listened to customer feedback, and it is clear that safety is a top priority. Our approach is rooted in user obsession, focusing on understanding and enhancing the customer experience. ‘Safety ki Shart Lagi’ reflects our strong commitment to providing a smooth, secure, and stress-free moving experience, ensuring our customers peace of mind at every step.”

Porter Packers & Movers empowers consumers in their decision-making process by providing instant quotations along with customer assistance. Since its launch in 2020, the company has completed over 9.5 lakh successful house shifting without damage. This success stems from Porter’s network of over 1,300 verified and certified partners across 14+ cities, consistently maintaining an industry-leading 4.8+ rating from customers.

The campaign was co-created with Pomalos, directed by Pranav Bhasin, and produced by Live a Little Production House.