Mumbai,  January 2023: Milind Soman, a fitness icon, has been appointed as the ambassador for the Hiranandani Group’s Half Marathon, which will be held in Thane on Feb 12, 2023. The 9th Hiranandani Thane Half Marathon is Thane’s only major marathon, which is returning after two years of hiatus due to Covid19.

As the event is gearing up to see 15,000 runners, Milind Soman with his focus on health and fitness is a natural fit to be the brand ambassador and flag off the ninth edition of the Hiranandani Thane Half Marathon (HTHM) at Hiranandani Estate in Thane.

To build more awareness around sustainability, the Hiranandani Group started the #RhymeForEarth initiative and has been organizing cyclotrons and logging drives. The developer takes this initiative a step further with the Hiranandani Thane Half Marathon.

Mr. Prashin Jhobalia, VP, of Marketing Strategy, House of Hiranandani, “It is an honor to be able to organize Thane’s biggest half marathon. This is our 9th edition of the marathon. Each year has been special with a rise in registration numbers. We began with 8000 registrations in 2013 and this year we aspire for 15000 registrations. We owe immense gratitude to our residents and Thane city for their contagious spirit of running every year. This marathon is the perfect representation of bringing communities together for a common goal amidst the best living infrastructure in Hiranandani Estate.

This marathon gets even more special as we ‘Run for Earth’ to create a better world. We are also delighted to have fitness icon Milind Soman as the brand ambassador of this year’s marathon. I am confident his presence will encourage everyone and will also help us achieve our sustainable goals.

Mr. Milind Soman, “I‘m excited to announce that I will now be a part of Thane’s biggest Half Marathon by Hiranandani Group. I truly appreciate the brand’s endeavor to provide the best living experiences by maintaining an equilibrium in nature. The infrastructure created by the brand encourages the community to stay fit and run. This year’s theme pledges to make an effort toward a sustainable future. I am glad to contribute to this aim because it is also our common goal to motivate others to run for the environment and for themselves.”

#RhymeForEarth is a larger initiative by the House of Hiranandani to promote the need for a sustainable lifestyle and encourages everyone to make a difference in their daily lives to contribute to a greener tomorrow. The 9th edition of the Hiranandani Thane Half Marathon is based on #RunForEarth, part of the larger initiative, and is intended to correspond with the company’s mission, which prioritizes sustainability and the well-being of nature and its inhabitants.