India 17th October 2023:  mCaffeine, known for its pioneering approach to personal care and beauty, is once again rewriting the rules of beauty with the launch of their latest creation, the “Eyes On You Serum Concealer”. This innovative product combines the best of makeup and skincare to offer consumers a solution that not only conceals but also treats under-eye darkness and blemishes over time.

The “Eyes On You Serum Concealer” taps into the magic of caffeine, celebrated for its exceptional benefits. Unlike traditional concealers, it doesn’t merely mask dark circles and puffiness but actively reduces them over time making it the ideal everyday use concealer. mCaffeine offers inclusivity with four different shades for all Indian skin tones and types, accompanied by delightful names like Almond Milk, Walnut Crush, Caramel Blend and Biscoff Shake.

The “Eyes On You Serum Concealer” boasts a creamy, lightweight, hydrating formula that provides excellent coverage without the heaviness or cakiness often associated with conventional concealers. Its non-cakey texture, remarkable spreadability, and the added benefit of SPF 15 ensure a seamless application. Furthermore, its non-creasing formula provides a fresh, all-day look. The availability of four natural skin-color shades, ranging from fair to dark, guarantees that this concealer is an ideal choice for all skin tones.

With a price starting at just INR. 499, this serum-concealer doesn’t stop at caffeine; it also incorporates the renowned dark spot-fading power of Vitamin C. Meanwhile, the infusion of Hyaluronic Acid ensures that your skin remains thoroughly hydrated, effectively revitalizing the delicate under-eye area by replenishing moisture levels.

As the brand continues to expand its beauty segment, the team is dedicated to creating products that offer both makeup and skincare benefits, setting a new standard for beauty routines.

Tarun Sharma, CEO & Co-Founder of mCaffeine, stated, “The ‘Eyes On You Serum Concealer’ isn’t just makeup; it’s your secret weapon for flawless beauty that’s both instant and enduring. We’ve brewed this concealer to perfection, and it’s here to spark a revolution in your daily skincare and makeup routine. This product embodies the evolving beauty industry’s demand for multifunctional solutions that bridge the gap between cosmetics and skincare. It caters to consumers seeking instant cosmetic enhancements while providing lasting skincare benefits, reflecting a broader industry shift towards holistic beauty. As mCaffeine pioneers this transformative approach, the “Eyes On You Serum Concealer” is poised to redefine beauty standards.”

Vikas Lachhwani, Co-founder and Director of mCaffeine stated,  “The ‘Eyes On You Serum Concealer’ is a game-changer for confident young women seeking simplicity in their beauty routine. Crafted for everyday use, this unique concealer combines coverage with skincare benefits. Infused with caffeine, Vitamin C, and Hyaluronic Acid, it not only provides excellent coverage but also deeply nourishes your skin. At mCaffeine, we understand the need for products that enhance both your appearance and confidence. This serum not only makes you feel beautiful inside and out but also streamlines your beauty regimen by offering multiple benefits in one product..”

This latest addition to mCaffeine’s product line reaffirms the brand’s dedication to offering innovative and effective personal care solutions. The “Eyes On You Serum Concealer” is now available for purchase on mCaffeine’s official website and leading e-commerce platforms.