New Delhi, 16 June 2025: In an era where algorithms dictate what we buy and how we buy it, a father-son team is bringing human connection back to commerce. Mr. Maadhav Bhide, Founder & CEO of Ekatra Global Corp, along with his son Amit Bhide, Co-Founder & COO is leading a quiet revolution in the e‑commerce industry with a platform rooted in real-time, collaborative shopping.
Their innovative SaaS platform allows users to co-shop live with friends and family, using video, chat, and shared product view – replicating the in-store experience digitally. This not only enhances the shopping journey but gives brands an opportunity to understand how decisions truly unfold in real-time.
Unlike traditional ad-based models that rely on third-party cookies and guesswork, where shoppers browse alone and second-guess themselves, Ekatra transforms decision-making into shared moments. When users invite their trusted circle into the shopping session, brands gain unprecedented visibility into the real moments that matter, the split-second reactions, honest feedback, and group dynamics that turn browsers into confident buyers.
“Most platforms guess what you might like based on data. We let you discover what you’ll actually love through the people who know you best,” explains Mr. Amit Bhide, COO & Co-founder. “It’s the difference between shopping alone and having your most trusted advisors with you, even when they’re miles away.”
This new category, collaborative commerce, is more than a tech feature. It’s a human-centered evolution of e‑commerce, where connection and trust guide the buying journey.
“We don’t just enable purchases, we enable shared decisions,” says Mr. Maadhav Bhide, CEO & Founder. “Our mission is to bring the warmth and validation of in-person shopping back to the digital experience.
The Bhides believe this “human-first commerce” is the future – especially in categories like beauty, fashion, electronics, and gifting, where peer validation matters most.
Together this duo is leading a revolution in the Indian E-commerce industry and the global online shopping ecosystem through India’s first collaborative commerce solution.