India, 04th October, 2024: As Navratri approaches, LunchBox, the flagship brand of Rebel Foods, the world’s largest internet restaurant company, today announced the ‘Fasting Made Easy ’ campaign for the exclusive Navratri Vrat Menu, which is carefully crafted to delight the taste buds and capture the essence of this joyous season with an aim to make fasting easy for people who find it difficult to fix a VRAT meal for themselves. LunchBox is known for bringing the rich flavours of local cuisine and the new menu aims to raise the Navratri fasting experience with a delightful range of dishes. These limited-time offerings will be available across 70+ cities and 300+ locations in India.

LunchBox’s “Fasting Made Easy” campaign for Navratri amazingly addresses the modern challenges of observing traditional fasts in a bustling urban environment. Whether you’re attending a late-night Dandiya or working until midnight for a work presentation, food that meets the requirements for fasting is just an order away. LunchBox offers a seamless solution that bridges traditional practices with modern lifestyles. The campaign’s strength lies in its attention to detail and understanding of fasting requirements.

The special, no onion, no garlic, made in Sendha Namak menu includes a variety of dishes across Paneer Makhmali Thali , Sitaphal Kheer, Sabudana Khichdi Curd Meal with Aloo Pattice and many others. This special menu will be available across a host of platforms, including EatSure and food aggregators, starting on October 3, 2024, to October 13, 2024, delivering till 3 am.

LunchBox’s special Navratri menu features a range of fasting favourites, including:

• Sabudana Khichdi: A nutritious blend of sabudana, peanuts and sendha namak, offering a light and energy-packed meal perfect for fasting.
• Sabudana Vada: Crispy on the outside, soft on the inside—these Sabudana Vadas are the ultimate VRAT snack, paired with refreshing Curd & Tangy Imli Chutney.
• Sabudana Paratha: A fasting special paratha made with sabudana, potatoes and sendha namak, offering a healthy alternative served with fresh curd to complete your meal.
• Upwas Aloo Pattice: A comforting and delicious snack for your fasting days! Soft & delicious potato patty with a delicious filling paired with refreshing curd & flavorful Imli Chutney for the perfect VRAT meal.
• Paneer Makhmali: Soft paneer cubes in a rich gravy with VRAT-friendly ingredients. A perfect balance of richness and flavor for fasting days.
• Dum Aloo: A fasting delight with stuffed potatoes cooked in a fragrant VRAT-friendly gravy, giving you a satisfying, comforting dish to enjoy.
• Sitaphal Kheer: A delicate, creamy dessert made with fresh sitaphal, A refreshing and sweet end to your VRAT meal.

Sharing some insights about the menu, Aruj Garg, Category & Brand Head at Rebel Foods stated, “To celebrate the festive spirit of Navratri and meet our customers’ preferences, we are proud to continue our annual tradition by launching a special Navratri menu. This menu is crafted not only to offer delicious, flavorful dishes but also to provide a satisfying experience for those observing Vrat. With a focus on Upvas and Satvik Aahar, this year’s offering brings a thoughtfully curated selection of fresh and nutritious meals, all at an affordable price, ensuring that your Navratri celebrations are even more special.”

The campaign has been rolled out across multiple platforms, including Instagram, and X. Following are the links to the same: