Kolkata, 2024, Lenzing Group, a leading global producer of wood-based specialty fibers, recently participated in the Garment Buyers & Sellers Meet 2024 hosted by West Bengal Garment Manufacturers and Dealers Association (WBGMDA) in Kolkata.

The event provided an exceptional platform for us to engage with a diverse range of participants, including local garment makers, traders, brands, and retailers from across the region. The response to our innovative textile solutions, including TENCEL™ and LENZING™ ECOVERO™ fibers, was overwhelmingly positive.

We firmly believe that garment makers and regional brands specializing in categories such as knits (t-shirts, loungewear, innerwear) and outerwear (shirting, dresses, traditional wear) can derive substantial benefits from our fiber and product innovations. Our commitment extends to providing comprehensive technical and marketing support, as well as tailored supply chain solutions. Through this strategic approach we aim to empower our partners in optimizing their product offerings and enhancing their market competitiveness.

Avinash Mane, Senior Commercial Director of Textile Business at Lenzing Fibres AMEA & NEA, said– “We’re thrilled with the warm reception and interest shown by regional garment makers, brands, and traders at our first presence at Garment Buyers & Sellers Meet 2024. We extend our heartfelt thanks to WBGMDA for hosting such a well-organized event and to all the visitors who took the time to explore our offerings. Our products hold great potential to meet the evolving needs of the textile industry in West Bengal. We look forward to building on the relationships established at this event and driving innovation in the local textile sector.

As we continue to expand our footprint in this dynamic region, we look forward to the relationships established at the Garment Buyers & Sellers Meet 2024. Together, we can drive excellence and innovation in the textile industry of West Bengal.