6th July 2024, Mumbai, India: Empowering consumers to embrace their natural beauty, House of Lakme – India’s first skincare and makeup brand, in collaboration with Nykaa, India’s leading beauty and lifestyle destination, has launched two exciting additions to their Skin Stylist collection – The Lakme Lumi Lit Shimmer Lotion and Lakme CC Tinted Serum. The ranges are a celebration of skincare hybrids, merging the potent benefits of hyaluronic acid with the allure of makeup for radiant, glowing skin.
House of Lakme announces Two Additions to the ‘Skin Stylist Range’, a makeup x skincare collection, at a launch party in collaboration with Nykaa
The collection was unveiled at a captivating evening at St. Regis in Mumbai. The dynamic and interactive experience centered around the transformative power of the newly launched products showcasing the efforts of the House of Lakme and Nykaa.
The Lakme Lumi Lit Shimmer Lotion is the ultimate shimmer in a tube for your body! It will leave your skin adorned in a subtle, radiant sheen like stardust. Infused with the nourishing duo of glycerin and hyaluronic acid, the feather-light formula feels luxurious without weighing down on the skin. The Lakme CC tinted serum is a first-of-its-kind in India that is all set to redefine your daily beauty routine. Powered by 2% hyaluronic acid, the CC tinted serum blends like a dream to give you a second skin feel.
Commenting on the launch, Sunanda Khaitan, Vice President, Lakme said, “As the consumer of today is evolving, so are their beauty needs. With lives becoming more fast-paced, individuals are looking for multi-use products, that bring their ease to their routine. At Lakme, we recognize this need for effortless hybrids, combining two very key aspects of the user’s beauty ritual – skincare x makeup. We call this collection your Skin Stylist – it features the Lakme Lumi Lit Shimmer Lotion and the Lakmē CC Tinted Serum which instantly glams you up, while being cognizant of your skin care needs. We are delighted to partner with Nykaa to introduce these two additions to the Skin Stylist range.”
Commenting on the collaboration, Nykaa spokesperson said, “We are thrilled to further strengthen our partnership with the House of Lakme, as we share a mutual belief in beauty’s power to champion self-expression. The additions to the Skin Stylist collection embody our passion to deliver innovations that seamlessly blend skincare benefits with makeup artistry. This launch not only reflects Nykaa’s vision to offer transformative beauty solutions but also reinforces our role as a leader in democratizing access to high performance makeup in India.”
Graced by digital creators, influencers and opinion-makers from the world of beauty and fashion, the event spotlighted the power of skincare hybrids, while underscoring the capabilities of the newly launched products. The Skin Stylist range – CC tinted serum and Lumi Lit Shimmer Lotion can also be shopped online and across their stores in India.