New Delhi, 23th July 2024: La Pink, a trailblazer in the skincare industry, is coming up with a revolutionary campaign #SayNoToMicroplastic. This groundbreaking initiative aims to raise awareness about the detrimental effects of microplastics in skincare products and reinforce La Pink’s commitment to eco-friendly and skin-friendly solutions. With this campaign, La Pink emerges as India’s first skincare brand to offer a completely microplastic-free product line.

Microplastics are liquid plastics or synthetic polymers used in skincare and toothpaste products to maintain creamy consistency, serve as abrasives or exfoliants, extend shelf life, or control the release of active ingredients. La Pink is revolutionizing the beauty industry by introducing India’s First 100% Microplastic Free Formulation products. They blend high-quality, skin-nourishing ingredients sourced globally into each product, ensuring safer and more effective skincare solutions.

La Pink is aimed at educating consumers about the use of microplastics in skincare and how it impacts the skin and general health. Their products feature high-quality ingredients like White Haldi, Cactus Flower, Volcanic Sand, Kakadu Plum, Cranberry, and Almonds, sourced from France, North America, Australia, and Switzerland. These potent ingredients are added in expert-recommended clinical doses to create the most effective and safe skincare solutions.

The #SayNoToMicroplastic campaign is being actively promoted across all of La Pink’s website and social media channels, engaging consumers with informative content, interactive events, and collaborations with dermatologists and relevant influencers. This comprehensive approach aims to educate consumers about the harmful effects of microplastics and encourage them to make informed choices about their skincare products.

“As a brand dedicated to innovation and quality, we are thrilled to lead the charge against using microplastics in the skincare industry. The #SayNoToMicroplastic campaign is a testament to our commitment to providing safe, effective, and revolutionary skincare solutions. We believe this initiative will inspire others to join us in bringing the much-needed revolutionary change just like the Indian Government has done for the food industry”, said Nitin Jain, Founder.

La Pink invites everyone to join the #SayNoToMicroplastic campaign and make healthy skincare accessible to everyone. To learn more about the campaign and explore La Pink’s range of microplastic-free products, visit their website or social media handles.