New Delhi, August 2022: Josh, India’s fastest growing and most engaged short-video app, celebrated the success of its flagship mentorship program Josh All Stars and launched its second edition – Josh All Stars 2.0, in an exclusive event in Delhi, today. Josh All Stars is India’s largest and first-ever formal training academy for short-video creators and since its launch, the programme has received a tremendous reception from the creator community.

The fest witnessed the participation of numerous Josh creators wherein a graduation ceremony was organised for the outgoing participants of the 2021 batch of Josh All Stars programme. Josh creators were also felicitated at the ceremony for their various milestone achievements on the platform. The celebration included a training session from the Josh All Stars mentors who educated creators on the short-video industry, new trends, the new features on the Josh app, monetisation avenues on the platform, and more to enable them to further boost their journey on the app and to help create quality content. The event was graced by the presence of popular Josh creators including Shivani Kapila, Noor Afshan, Kshama Pandey, Mona Singh, and Mukul Choudhary, who also collaborated with other creators to develop unique content.

Josh All Stars programme was envisioned to identify and mentor India’s next 10,000 creators by providing participants with a holistic understanding of content creation. Similar to the first edition, Josh All Stars 2.0 will provide creators with curated training, including multiple levels of personalised grooming, expert guidance, and extensive promotions via masterclasses & external opportunities. The top content creators from each category will get a chance to become a part of Josh IPs like Josh CreatorThon, Josh World Famous, and other upcoming campaigns.

Sunder Venketraman, Head of Creator and Content Ecosystem, Josh, said, “With Josh All Stars 2.0, we aim to bring bigger and better experiences to our creators through a holistic grooming programme. The content creator community is growing rapidly and has witnessed massive acceptance in the past years, furthering the potential of the ecosystem. Even brands now-a-days are looking at collaborating with unique creators across regions to further amplify and promote their products. This has opened various opportunities for the creators to earn, collaborate and grow. We extend our best wishes to the graduating batch of Josh All Stars and look forward to delivering a host of exciting experiences for our new participants”.

Josh All Stars was launched in September 2021 and till now more than 5,000 creators have benefitted via training sessions like content conceptualisation, content production, Josh algorithm, monetization & online etiquette.