Bangalore, December 20th, 2024: Tata Soulfull, India’s leading brand for millet-based snacks and cereals, is proud to celebrate International Millets Day with its impactful ‘Desh ke Millets’ School Connect Drive. This year, the initiative has successfully reached over 38 schools in Bangalore, including prominent institutions such as Goodwills Girls’ High School, St. Joseph’s Convent Girls High School, St. John’s High School, and St. Aloysius High School.
The program has educated around 27,000 students in Bangalore about the nutritional, environmental, and sustainable benefits of millets. Nationwide, it has already engaged with over 1 lakh students across 100 schools in six cities, including Bangalore, Chennai, Mumbai, Delhi NCR, Kolkata, and Hyderabad. Tata Soulfull aims to expand its reach to 1 lakh additional students in the coming months, with a goal of engaging with 50 schools in Bangalore by year-end.
Speaking about the initiative, Mr. Prashant Parameswaran – President, Soulfull at Tata Consumer Products, said, “At Tata Soulfull, we are committed to making the ancient superfood millets accessible to modern consumers through innovative formats. Through our School Connect Program, we’ve already educated over 1 lakh students about the benefits of millets. In Bangalore alone, we’ve reached 38 schools so far and are on track to achieve our goal of 50 schools. We believe that engaging with young minds is key to driving lasting change and inspiring them to embrace millets as a sustainable and nutritious food choice.”
As part of the program, students participated in interactive sessions featuring Tata Soulfull’s lively mascot, Cruncha Muncha. These sessions highlighted the versatility of millets such as Ragi, Jowar, and Bajra, emphasizing their role in sustainability by using 10 times less water than rice. Students were also introduced to Tata Soulfull’s range of millet-based snacks, including Ragi Bites No Maida Choco, Ragi Bites Fills, and Ragi Bites Choco Sticks, showcasing how millets can be a delicious part of their daily diet. The program further encouraged engagement through activity leaflets, where students explored millet-based foods and stood a chance to win exciting prizes.
With the United Nations having declared 2023 as the International Year of Millets, Tata Soulfull continues to build on this momentum, inspiring future generations to include millets in their diets while supporting Indian farmers and sustainable farming practices.