Bodh Gaya, Mar 15: Indian Institute of Management Bodh Gaya hosted the International Conference on Marketing (ICM 2.0) on March 14–15, bringing together scholars, researchers and industry practitioners from across the world to discuss the growing influence of artificial intelligence and data-driven technologies on consumer behaviour and marketing strategies.
Organised around the theme “AI-led Transformation in Consumer Experience and Marketing Strategies,” the conference examined how advances in artificial intelligence, machine learning and predictive analytics are reshaping marketing practices and enabling more personalised consumer engagement.
Delivering the welcome address, Prof. Vinita S. Sahay, Director of Indian Institute of Management Bodh Gaya, highlighted the institute’s focus on promoting impactful research and preparing students for a technology-driven and data-centric global economy.
The conference featured keynote addresses by Prof. Anand K. Jaiswal of Indian Institute of Management Ahmedabad, Prof. Aditya Gupta of Texas State University, Prof. Geeta Menon of New York University, Prof. Madhu Viswanathan of Indian School of Business, Prof. Shaphali Gupta of Indian Institute of Management Kozhikode and Prof. Weng Marc Lim of Sunway University.
Speakers discussed the rise of AI-driven marketing, intelligent recommender systems and the strategic role of data in business decision-making, while also highlighting the need to address issues related to data privacy, ethics and responsible technology use.
The event was graced by Prof. Sachin Chaturvedi, Vice Chancellor of Nalanda University, who served as the chief guest. He emphasised the importance of building trust in technology, adopting a people-first approach to innovation and prioritising continuous reskilling to help societies adapt to rapid technological change.
The conference featured six thematic tracks, including marketing analytics, consumer behaviour in digital economies, AI-led communication strategies, sectoral applications of AI, sustainability and ethics, and emerging research methods.
According to the organisers, ICM 2.0 received more than 260 research submissions, of which 205 papers were accepted following a peer-review process. Over 120 research presentations were delivered during the two-day event through both offline and online sessions.
The conference was convened by Dr. Pinaz Tiwari, Dr. Anup A. Soren and Dr. Chandan Parsad, and attracted participants from academia and industry, including scholars from institutions such as Indian Institute of Management Bangalore and Indian Institute of Technology (ISM) Dhanbad, among others.
Organisers said the conference reaffirmed Indian Institute of Management Bodh Gaya’s role as a platform for global academic dialogue on emerging themes in marketing, technology and artificial intelligence.
