Kolkata, 25th April 2024: Honda Motorcycle & Scooter India (HMSI), a leading manufacturer of two-wheelers in the country, today announced a significant milestone in the vibrant eastern region of India. Continuously raising the bar, HMSI has achieved the remarkable feat of selling 8 million units in Eastern India, reaffirming its status as favored choice for two-wheeler buyers in the region.
This achievement underscores HMSI’s commitment to providing high-quality, innovative, and reliable two-wheelers to customers across the Eastern region which consists of states like Bihar, Jharkhand, West Bengal, Odisha, and North-East India. With a diverse portfolio of products spread across segments tailored to meet the unique needs of consumers in this region, HMSI has established itself as a trusted brand synonymous with performance, style, and durability.
Commenting on this achievement, Mr. Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India, said, “Reaching the milestone of 8 million sales in the Eastern region is a testament to the trust and confidence that customers have placed in Honda. We are deeply grateful to our customers & dealer partners for their continued trust and loyalty. Through constant innovation, customer-centric initiatives, and a relentless pursuit of excellence, HMSI remains committed to exceeding customer expectations and driving the growth of two-wheeler industry in the Eastern region.”
Delighting customers with quality products and service:
Catering to rising personal mobility needs of customers, HMSI commands an overall market share of 24.2% in the two-wheeler market in the eastern region (including both scooters and motorcycles). The ‘SP125’ and ‘Activa’ continues to be Honda’s best-selling products in the region. Also, thanks to rapid urbanization and customers becoming tech-savvy, the sales of SP125 have more than doubled in the last 5 years. HMSI has even ramped up its digital marketing efforts to meet customer aspirations for online booking of vehicles while ensuring enhanced experience across its dealerships at the same time.
Honda Motorcycle & Scooter India in Eastern region:
HMSI has a strong presence in the Eastern states of India with an extensive network of over 1100 touchpoints. Providing the joy of riding to customers are Honda’s diverse range of scooters which comprises of Activa+Special Edition, Dio, Activa 125 & Dio 125+Repsol Edition and motorcycles like Shine 100, CD 110 Dream Deluxe, Livo, Shine 125, SP125+Sports Edition, Unicorn, SP160, Hornet 2.0+Repsol Edition and CB200X which are available at RedWing outlets.
Simultaneously, Honda’s premium motorcycles are exclusively available through the BigWing Topline (300cc – 1800cc) in top metros and BigWing (300cc – 500cc mid-size motorcycles) in other demand centers. The company’s BigWing product range includes CB300F, CB300R, CB350, H’ness CB350, CB350RS, NX500, XL750 Transalp, Africa Twin and Gold Wing Tour.