New Delhi, December 29, 2022: Hang Ten, the Original California surf brand established in 1960 by the surf legend Duke Boyd and today the world leader of high-quality, sustainable surf wear, has now diversified its product portfolio with exciting new categories for the Indian market.
Aiming to expand its global footprint, Hang Ten aspires to plant stronger roots in the Indian market apart from its core surf wear business. Hang Ten will now be growing its reach by offering licensing options in a variety of categories all over the world.
Hang Ten intends to capture a larger share of the Indian market with casual clothing such as t-shirts, shirts, jackets, trousers, jeans, shoes, socks, caps and hats, hoodies, and sweatshirts in both male and female categories; T-shirts, shirts, jackets, trousers, jeans, shoes, socks, caps and hats, hoodies, and sweatshirts will be available under kids’ wear for both girls and boys.
Furthermore, frames and sunglasses will be included in the category of eyewear. Smartwatches, analogue watches, and chronographs will be integrated in the Watches category. The fragrances category will contain perfumes, deodorants, and body sprays for both men and women.
Additionally, a category of shoes, sandals, slippers, and floaters will also be added.
India has significant potential for demand in all the following categories, which is what led the brand to pursue brand licensing. Bradford, a leading worldwide brand licensing company, has teamed up with Hang Ten to support this objective and expansion in non-core markets, particularly those like casual wear, kids wear, and eyewear.
Hang Ten would be able to reach a range of markets with strategic businesses that have the potential to have a strong presence in this industry thanks to the partnership with Bradford Licensing as an Indian market partner. With the help of its licensing program, Hang Ten is ready to collaborate with potential players. The new categories, which offer Hang Ten tremendous growth potential, will be created and overseen by Bradford.
Mr. Marc Setton, CEO of Hang Ten said, “The classic range of board shorts, shirts, and other accessories from Hang Ten, which was founded in 1960, have come to symbolize the surf-centric lifestyle of the West Coast all over the world. Hang Ten’s vision is to be a globally diversified brand. The licensing model will thus help the brand establish a presence across a diverse range of areas, which is driven by a commitment to offer its customers cutting-edge, best-in-class products as well as increasing the Hang Ten community across India.”
Mr. Sachin Goel, CEO of Bradford India, went on to say, “In India, the licensing industry is expanding quickly and is a multibillion-dollar market globally. Licensing is a simple method for a brand like Hang Ten to be a part of the growth story because there is a significant demand in the Indian market for the categories that Hang Ten is delivering. After a successful rollout, strategic partners are now being approached to license Hang Ten in a variety of markets.”
Prevailing now as Bradford Licensing LLC, Bradford offers comprehensive and innovative services for worldwide licensing programs. Bradford remains an industry leader, ranked as one of the top 20 agencies worldwide according to License! Global. Bradford is headquartered in the New York Tristate area, with additional offices in India, the UK, China, and South Korea. Bradford has strategic alliances in the rest of the major markets, such as Latin America, Japan, the Middle East, Australia, and South Africa.