New Delhi, March 05th, 2025: Pulse Candy, one of the core brands of Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate, announces its comprehensive campaign for International Compliment Day 2025, themed ‘Celebrating brands and people who spread positivity and appreciation.’

This year, Pulse is extending its gratitude to brands that made a significant impact at Mahakumbh 2025, while also fostering a wave of positivity among consumers through engaging digital and on-ground activations.

Building on the success of its fifth annual #Pulse of Compliments initiative, Pulse aims to reinforce its brand engagement and industry leadership by championing appreciation. The campaign will run from March 1st to March 4th, 2025, with social media activities commencing on February 28th, 2025, across digital, OOH, D-OOH, and social media platforms.

Pulse recognizes and celebrates the pivotal role played by essential brands at Maha Kumbh 2025, supporting millions of devotees. Through strategically placed OOH billboards, Pulse will deliver thoughtful compliments to these brands, highlighting their invaluable contributions. These heartfelt tributes will also be amplified on Pulse’s social media channels.

“Now in its fifth year, Pulse of Compliments has become a beloved brand property, reinforcing the joy of spreading kindness and appreciation,” said Ashish Bhargava, GM, Marketing, Confectionery, DS Group. “With a strategic mix of on-ground activations and digital engagement, Pulse continues to transform World Compliment Day into an opportunity to connect, celebrate, and spread warmth —one compliment at a time. We are proud to position the Pulse candy as a brand that champions positivity, appreciation, and everyday joy,” he added.

Pulse is launching an interactive social media contest, inviting users to share virtual compliment cards with their loved ones, spreading joy and positivity. In collaboration with Zepto, Pulse will distribute exclusive Zepto X Pulse compliment cards through quick commerce deliveries, encouraging consumers to share their compliments on social media for exciting rewards. Targeted digital promotions will further amplify the campaign’s reach and drive engagement.