New Delhi ,9th July 2025: Grapes Worldwide, an integrated communication agency, designed a campaign, Poko’s Day Out for MamyPoko Pants, one of India’s leading brands in baby diapers from the house of Unicharm. The campaign was designed to mark the birthday celebration of Pokochan. With Pokochan being the most beloved mascot of babies and their parents alike, the agency decided to take the audience engagement to a whole new level with the help of its proprietary AI tool.

Conceptualized and executed by Grapes Worldwide, Pokochan embarks on a journey to celebrate the birthday in different and entirely unique ways, completely driven by audience suggestions. At the heart of bringing the entire campaign to life was Three Zinc, an advanced AI tool developed entirely by the agency. It played a crucial role in steering the smooth execution of the campaign by enabling quick visual creation, be it static images or video format. The fast turnaround time further added to the success of the campaign in keeping the audience hooked on any new development.

Curated specifically for Instagram, the mascot was out on a day of adventure and fun with Poko Poko friends based on the LIVE prompts from the audience. As part of the journey, it visited the Taj Mahal and Hawa Mahal, took off for a Himalayan trek, enjoyed coconut sip in Goa, and went on an expedition to a wildlife safari, to name a few activities. Getting a massive response from the audience, more than 20 different activities were rolled out on a real-time basis to keep the thrill soaring high.

The campaign instills excitement among the audience, encouraging them to be active participants rather than just being passive spectators. It was designed with the purpose of creating an unforgettable experience for the audience where they could indulge in conversation and establish a deeper connection with the brand.