Bengaluru, March 13, 2024:  GoldenPi, a leading investments fintech firm backed by Zerodha, has announced the launch of Fulcrum, its latest innovation catering to the wealth managers and independent financial advisors (IFAs). Fulcrum has been designed to transform the wealth management landscape by offering tools and  assets on a SaaS platform to empower wealth management professionals to scale their businesses efficiently.

Currently, the wealth management industry faces multiple speed breakers in terms of processes and turn around time. The challenges involved in onboarding clients and enabling investments – including documentation, sourcing deals from various places, follow-ups, and manual consolidation- cost Wealth Managers and Financial Advisors over 40% of their daily time. Additionally, with multiple RMs to manage, managers struggle to find where deals are getting stuck and what help can be offered. With 58% of Indians relying on financial advisors and a projected market volume of $390 billion, the wealth management sector is in need of solutions that save cost and time.

Designed exclusively as an invite-only SaaS platform where Wealth Managers and Financial Advisors can initiate, track, and analyze customers, transactions, earnings data, and more in a single place, Fulcrum goes beyond being just a platform; it serves as a catalyst for growth. All asset classes on Fulcrum go through an end to end digital journey for the Wealth Manager followed by payment confirmation by the end client. By streamlining manual processes and offering an extensive range of investment options, Fulcrum enables wealth managers and IFAs to achieve business scale while delivering convenience and superior client experiences.

Concerning the offering Mr. Abhijit Roy, CEO of GoldenPi, says, “As financial landscapes evolve, we are dedicated to providing tools that empower financial advisors. Our platform combines user-friendly interfaces and provides a one-stop shop for investors’ fixed-income needs with stringent security measures, eliminating manual funds management. Fulcrum is not just an offering; it’s a commitment to redefining the financial advisory landscape.”

Several firms have boarded onto the platform, through which they can access 4000+ Cr fixed income assets- including Secondary Market Bonds, NCD IPOs, Gsecs, Corporate Fixed Deposits, SGBs, and more – to offer their clients. Investments over INR 10Cr  have already been made through Fulcrum since its launch in early January 2024.

GoldenPi has consistently been widening its gamut of offerings for individuals and institutions. It also launched Government Securities (G-Secs) on its platform recently, which provides investors with a smooth and convenient avenue to invest in sovereign bonds.