This Women’s Day, Go Colors celebrates the many facets of modern women with its latest campaign, ‘Own It With Pants for Every You.’ The campaign highlights how every woman embodies a unique blend of boldness, playfulness, elegance, professionalism, and relaxation. No matter the occasion or mood, Go Colors offers the perfect pair of pants to complement every version of her. The campaign reinforces the brand’s belief: Own Your Style, Own Your Confidence.
At the heart of the campaign is a digital brand film that narrates the inspiring stories of women from diverse walks of life. Featuring Dipika Pallikal, international squash player & Mom; Arpita Aditi, CEO of Dil Foods; and Ami Shroff, Mixologist & Flair Artist, the film captures seemingly ordinary moments that evolve into powerful symbols of empowerment. Their journeys reflect resilience, passion, and an unwavering spirit to break boundaries.
To further amplify the message, Go Colors installed an interactive booth at Mall of Asia, Bengaluru, for two days, inviting women to embrace their own identity. The experience encouraged self-reflection and reaffirmed the belief that their biggest role model is themselves.
The campaign also features content creators and puts the focus on behind-the-scenes moments of their lives. It offers an unfiltered look at the dedication, effort, and unseen work that goes into their craft and how Go Colors effortlessly adapts to their lifestyle.
Additionally, Go Colors is hosting an exclusive Women’s Day Brunch with Bestie, celebrating the spirit of sisterhood and empowerment. The event will bring together influencers and their besties for a day of connection, fun activities, interactive games, and a stylish photobooth. PR kits were sent to attendees, encouraging them to style their looks for the brunch.
As a meaningful step toward women’s empowerment, Go Colors will contribute 5% of its total sales on March 8, 2025, across all 750+ exclusive stores and its website to women’s welfare initiatives. The funds will be directed to programs supporting underprivileged women, providing them with better opportunities and resources to thrive.
Vatsal Koolwal, CMO of Go Colors, shared his thoughts on the campaign: “At Go Colors, we believe that fashion should empower, not dictate. ‘Pants for Every You is a celebration of individuality, giving women the freedom to express themselves in their own unique way. This Women’s Day, we are not only championing confidence through style but also taking meaningful action to support women’s welfare.”
Vikas Chawla, Co-Founder of Social Beat, added: “With ‘Pants for Every You,’ we have curated a campaign that seamlessly blends Go Colors’ commitment to inclusivity with a powerful narrative of self-expression. It’s been an exciting journey bringing this vision to life, and we’re proud to partner with Go Colors in celebrating women in such a meaningful way.”
With this campaign, Go Colors reaffirms its commitment to celebrating women beyond fashion, empowering them to feel confident in their own skin while making a difference in the lives of others.
For more details, visit www.gocolors.com or follow us on social media @GoColorsIndia.