~The agency is the official PR partner and the account was won following a multi-agency pitch~

November 2022:

Glad U Came, an award-winning PR and Influencer Marketing Agency, has acquired the brand communications mandate for Adgully’s SCREENXX Summit and Awards. The agency is the official PR and Influencer marketing partner for the award show and their role is to raise awareness and visibility for the upcoming event. The agency’s goal is to create and manage the brand’s essential messaging so that it reaches the right audience. The account was won following a multi-agency pitch.

It is the 4th edition of Adgully’s Biggest OTT Award of the Year: SCREENXX Summit & Awards. The goal of these awards is to recognize the most compelling OTT films, shows, actors, and filmmakers from across the country. The digital entertainment industry has advanced to the next level with the proliferation of OTT platforms and individual content creators. SCREENXX will convene the most brilliant minds in the digital entertainment ecosystem to debate and deliberate on how to make the space more vibrant and impactful. SCREENXX is a one-of-a-kind summit and awards ceremony for all genres of digital content creators.

Commenting on the collaboration with Adgully- SCREENXX Awards, Maddie Amrutkar, Founder of Glad U Came, shared, “We at Glad U Came are extremely proud to have been chosen Adgully’s SCREENXX awards, PR partner. It is the biggest OTT award that celebrates the contribution made by digital creators. We are very excited to be a part of it.”

Talking about the brand and the collaboration with Glad U Came, Bijoya Ghosh, Founder & CEO of Adgully, shared, “We are thrilled to have GUC as our PR partner, especially because they are known for their goal-oriented approach, which will allow us to generate pre- and post-event buzz. We look forward to working with their team.”