From Local to Legendary: 5 Must-Try Protein Snack Brands in India
In today’s fast-paced world, on-the-go snacking is the key to staying energized without compromising on nutrition. Whether you’re looking to fuel up post-workout or curb mid-day cravings at your workplace, you can always opt for a healthy, delicious, and convenient way to stay full longer. With the right protein-packed choices, your snack time can be both guilt-free and satisfying.
The protein snack market in India is witnessing remarkable growth, fueled by increasing health awareness and a shift towards convenient, nutritious eating habits. The healthy snacks market in India is projected to reach approximately ₹53,500 crore by 2030, growing at a CAGR of 7.6% from 2024 to 2030. Globally, the protein snacks market is expected to double, reaching around ₹8.3 lakh crore by 2032. This surge is driven by the rising demand for high-protein, clean-label, and functional snacks. Indian consumers, especially millennials and fitness enthusiasts, are actively seeking natural, high-protein alternatives to traditional snacks.
Here are five homegrown brands making waves in India’s protein-snacking segment and ready to be added to the shopping cart:
1. SuperYou
Ranveer Singh’s SuperYou is revolutionizing protein snacking in India with a mission to serve guilt free, protein-filled snacks. The SuperYou range includes protein wafers that come in four amazing flavors like chocolate, peanut butter, strawberry, cheese,and chocolate. SuperYou’s focus on providing delicious yet wholesome snacks has helped it gain traction in the Indian market.
2. Yoga Bar
One of India’s most well-known health food brands, Yoga Bar offers protein bars, muesli, and breakfast cereals made with natural ingredients. Their protein bars are free from added sugar, preservatives, and artificial flavors, aligning perfectly with the growing trend of clean eating. With a strong retail and online presence, Yoga Bar has become a go-to brand for fitness enthusiasts across India.
3. Aquatein
Aquatein is India’s first protein-infused water brand, bringing an innovative alternative to traditional protein shakes and bars. Designed for those who need on-the-go hydration and protein, Aquatein caters to fitness lovers, busy professionals, and anyone looking to seamlessly build their protein intake. This pioneering concept is gaining popularity among Indian consumers keen for a light, lactose, and sugar-free protein solution that is equally effective.
4. The Whole Truth
Standing true to its name, The Whole Truth prioritizes transparency in ingredients and nutrition. Their protein bars, such as the All-in-One Pack, contain no artificial sweeteners, preservatives, gluten, or soy. Their simple yet effective approach to snacking, focusing on 100% clean ingredients, has resonated with Indian consumers looking for unprocessed, natural snacks.
5. Taali
Taali Foods has taken a traditional Indian superfood, makhana (fox nuts) and turned it into a high-protein, roasted snack. With a variety of flavors and no artificial additives, Taali’s products offer a guilt-free, crunchy alternative to fried snacks. As millet and indigenous superfoods gain popularity, Taali has positioned itself as a desi yet modern protein snack option.
Bring a healthy twist to your snack time with these options and you can now grab them from your preferred stores, quick commerce, or e-commerce platforms!