Hyderabad, June 2022: FLO’s signature event, Styletatva, Edition 2, the Bahubali of all Fashion and Lifestyle Exhibitions will be held in the city at Hitex from June 17 to 19 for three days.

A preview for the creme de la creme of the city will be held from 12noon on 17th June. It will be open to the public from 10 am to 8 pm on 18th and 19th June.

Entry to the show is through a nominal fee. It is spread over 45000 sft, it will have 230 stalls. The organizers are expecting a footfall of 10,000 to 12,000 in the three days put together.

The inaugural program will be graced by Jayanth Dalmia, FLO’s National President; Harichandana, Collector, Narayanpet; Swati Lakra, Addl DGP(Women Safety) and Pinky Reddy, Past FLO National President and others.

It will have a separate Artisanal Pavilion, featuring weavers, craftspersons, makers of food, holy waste, and natural bath and body care products.

Bootstrapped Micro and Small-scale women entrepreneurs are accommodated at subsidised rates to help and encourage them

It will have a luxurious business lounge for networking. The manned kids’ play area is another thoughtful offer.

Disclosing this addressing a press conference at hotel Park, Somajiguda, Ms Shubhraa Maheshwari, Chairperson of FLO Hyderabad said FLO Hyderabad brings women entrepreneurs from across the country to showcase their skills and products.

Our objective through FLO StyleTatva, Shubhraa adds is to empower women by supporting their enterprise quotient.

Says Shubhraa, it is a not-for-profit initiative. Part of the proceeds will be channelled to empower women through some select projects.

Speaking further Shubhraa adds that the maiden edition held in 2019 was a runaway success. It had 207 stalls and hosted over 8000 shoppers. Over 175 brands were showcased. It recorded a turnover close to INR 6 crore.

StyleTatve will be a B2B event which will enable meaningful and purposeful, business-oriented engagements and dialogues for win-win partnerships, and collaborations, Shubhraa explains.

An event of this magnitude, Shubhraa says, is also aimed to help and contribute to the rebooting process of the economy.

The biggest fashion and lifestyle exhibition in the city is an initiative to empower women, she says.

Explains Ritu Shah, convenor of FLO Style Tatva, that a lot of effort is put into curating the show. Attention is paid to finer details. The layout is planned intelligently, with designated sections for each line of products, keeping in mind the visitors’ convenience, navigation and experience.

“We want FLO StyleTatva to be the epicentre of Hyderabad’s conversations”, says Sona Chatwani, Past Chairperson and creator of brand FLO StyleTatva and mentor for the edition 2. It is a perfect platform for the advancement of enterprise in a setting that is business-like and hospitable at the same time, she adds.