Flipkart, India’s homegrown e-commerce marketplace, introduced a heartwarming ‘Line Sevak’ initiative at one of the world’s largest spiritual gatherings this year – the Maha Kumbh Mela. The initiative enhanced the experience of devotees by helping them avoid long queues and catch a break when they needed it the most.

‘Flipkart Line Sevaks’ held spots in lines on behalf of pilgrims, allowing them to focus on their spiritual journey without the hassle of waiting for hours. This thoughtful service was especially beneficial for the elderly and differently-abled devotees.

Flipkart’s dedicated Line Sevaks assisted devotees at key locations such as bathing ghats, temple queues, food distribution centers, and transportation hubs. By blending the importance of tradition with the convenience offered by the best technology, Flipkart’s ‘Line Sevaks’ became an integral part of the Maha Kumbh this year, ensuring that support reached those who needed it most.