Bengaluru – August 14, 2023: Flipkart, India’s homegrown e-commerce marketplace today, announced its upgraded version of its loyalty program – Flipkart Plus Membership with Plus and Plus Premium. This unique loyalty program has been designed to benefit customers who regularly shop on the platform. With the introduction of the upgraded program, Flipkart aims to make the program more desirable and relevant for customers who shop regularly on the platform.

Customers with over 4 transactions in 12 months are eligible for the Plus membership and customers with over 8 transactions in 12 months are eligible to join the Plus Premium membership.

The membership includes incentives on over 2 Cr+ products such as welcome benefits of 300 SuperCoins and early access to sales. Plus members can earn 2% SuperCoins per transaction, and enjoy early access to sales. When the customers progress to Plus Premium, they enjoy additional benefits that include exclusive member deals on top branded products and can also earn 4% SuperCoins from their purchases with access to hourly/daily member deals on top branded products. These SuperCoins can be redeemed across the Flipkart Group – Shopsy, Myntra, Flipkart HealthPlus and Cleartrip and a few other platforms.

Commenting on the introduction of the new Flipkart Plus Membership, Arief Mohamad, Vice President, Customer & Loyalty, Flipkart said, “At Flipkart, we prioritize delivering value to our customers, and I am delighted to announce the upgraded loyalty program through the new Flipkart membership with Plus and Plus Premium. Built on deep customer insights, this loyalty program enables seamless access to a myriad of benefits and deals for customers who actively engage on our platform. Focused on unraveling maximum value for our loyal customers, this upgrade to the Flipkart Plus Membership program will further encourage them to avail additional benefits. This program is a testament to our unwavering commitment to deliver the best value to our customers while continually enhancing their purchase journey on Flipkart.”

By making the Plus and Plus Premium memberships transaction based irrespective of order value, Flipkart is now offering added benefits and easy loyalty access to a larger set of customers. Furthering its commitment to enhancing access, this loyalty program will not only augment value but also motivate aspirational customers across the length and breadth of the country to shop online.

Launched in 2018, the Flipkart Plus program today drives over 40% of transactions on the overall Flipkart platform; witnessing a significant spike during The Big Billion Days. Building on customer engagement with this program; the Flipkart Plus and Flipkart Plus Premium membership encourages customers to further unlock deals, better offers and more benefits.