New Delhi, Jan 22: Flipkart Foundation, the charitable arm of the Flipkart Group, has partnered with SOS Children’s Villages India, a leading child care organisation, to support the health, personal care, and overall well-being of children and youth living in family-based care settings. The initiative will be implemented across SOS Children’s Villages in Bengaluru, Delhi, Kolkata, and Varanasi, with a focus on creating safe, nurturing environments that support children’s growth and development.
The programme will directly support 62 children and youth, including 38 girls, by providing access to essential services such as nutritious food, clothing, shelter, healthcare, and medication. In addition to meeting everyday care needs, the initiative aims to strengthen stability and routine, enabling children and young people to grow up in supportive, family-like environments. With a key focus on holistic development, children and youth will be encouraged to participate in activities such as yoga, sports, and kitchen gardening, thereby supporting their physical well-being, confidence, and social engagement. Regular, age-appropriate sessions will also be conducted on life skills, emotional awareness, child rights, and protection, helping children build resilience and self-belief.
The initiative recognises the important role of caregivers in ensuring consistent and nurturing care. As part of the programme, regular workshops and refresher training sessions will be organised for caregivers on parenting approaches, childcare practices, and nutrition. Counselling support will be extended to children, youth, and SOS Mothers, alongside the preparation of individual child development plans to ensure personalised support aligned with each child’s needs.
Commenting on the partnership, Puja Trisal, Director, Flipkart Foundation, said, “At Flipkart Foundation, we recognise that meaningful outcomes for children are shaped not just by access to services, but by the consistency, quality, and care embedded in everyday environments. Our partnership with SOS Children’s Villages India reflects our intent to support family-based care models that prioritise stability, emotional well-being, and holistic development. By strengthening these systems of care, we aim to enable children and youth to grow with confidence and build pathways toward independent, fulfilling lives.”
Mr. Sumanta Kar, CEO, SOS Children’s Villages India, said, “It is our endeavour to create nurturing, safe and secure environments for the holistic development of children under our care, so that each child gets the opportunity to achieve their fullest potential. We express our gratitude to Flipkart Foundation for their support to help children become self-reliant and contributing members of society.”
Through this collaboration, Flipkart Foundation and SOS Children’s Villages India reaffirm their shared commitment to community development by supporting care models that enable children and youth to grow into confident, independent individuals and integrate meaningfully into society.