Pune, 8th October 2024: Finolex Pipes and Fittings, India’s most trusted pipe brand, launches a captivating Navratri campaign, extending its successful ‘Peedhiyan Badlengi, Parampara Nahi’ (Generations Change, Traditions Don’t) initiative. This new series showcases the vibrant tapestry of Navratri celebrations across India, bringing cultural stories to life through innovative visual storytelling.

The campaign features three captivating videos exploring regional Navratri traditions, with AI-generated visuals bringing cultural stories to life. One video has already been released, with the second video set to be unveiled today, October 7th. The final video in the series is scheduled for premiere on Wednesday, October 9, 2024.

Mr. Sumit Bhatia, Vice President of Marketing and Communications at Finolex Pipes & Fittings, states: “Navratri embodies resilience, continuity, and unity – values that Finolex champions. Our visually stunning campaign not only honors enduring traditions but also invites audiences to connect with the festival’s essence in a modern and engaging way.”

The campaign encourages viewers to share their personal Navratri experiences on Finolex’s social media platforms, fostering a community celebration of this cherished festival. By leveraging AI technology, Finolex aims to inspire audiences to appreciate the depth of Navratri traditions and reflect on how these customs evolve while maintaining their core significance.

Finolex Pipes and Fittings stands as India’s most trusted pipe brand, committed to quality, innovation, and preserving cultural heritage. Just as their pipes withstand the test of time, the company celebrates the timeless traditions that define India’s festivals.

The ‘Peedhiyan Badlengi, Parampara Nahi’ campaign for Navratri builds upon the success of Finolex’s recent Ganesh Chaturthi initiative, continuing to honor the belief that while times may change, traditions remain eternal. This approach resonates with the company’s core values and product philosophy.