April  2023; Mumbai; India: Chennai’s cherished brand, Sundari Silks, celebrated the grand opening of their new flagship store in Vile Parle, Mumbai, in the presence of Bollywood actress Esha Deol. The actress, looking stunning in a pink Kanjivaram saree from Sundari Silks, cut the ribbon, marking the beginning of a new chapter for the renowned South Indian brand.

The new Sundari Silks store in Vile Parle offers a more expansive and immersive shopping experience to its customers. The standalone showroom, with its warm Chettinad welcome and ambiance reflecting Indian heritage, is a testament to the brand’s commitment to preserving and promoting the country’s diverse weaving traditions.

The store houses a vast collection of weaves from different regions of India, including Kanjivarams from Tamil Nadu and Pashminas from Kashmir. Sundari Silks caters to the whole family, offering readymade shirts, kurtas, and dhotis for men, ethnic pattu pavadais and frocks for girls, and salwar fabrics and readymade kurta sets for women.

Mr. Manmohan, Managing Partner at Sundari Silks, expressed his pride in the brand’s legacy as it reaches this new milestone. He said, “Sundari Silks is more than a brand; it’s a celebration of India’s rich textile heritage. Over the past 80 years, we’ve woven together tradition and innovation to create a tapestry of unique, handcrafted pieces. Each saree tells a story, a testament to the skilled artisans who pour their heart and soul into every creation. As we open our new store in Mumbai, we invite you to experience the colors, textures, and stories of India, wrapped in the warmth of our cherished Sundari Silks.”

Sundari Silks is well-known for its exceptional service and personal connection with customers. The brand’s commitment to authenticity, quality, and innovation has made it a beloved name in the textile industry. With its own weaving units in Tamil Nadu, Sundari Silks ensures originality and uncompromised craftsmanship in every piece.

Experience the rich heritage of Indian textiles and create lasting memories at the newly opened Sundari Silks store in Vile Parle, Mumbai.