New Delhi, India  21 March 2025: MSM Unify, a leading global education company and part of MSM Group, has announced a major expansion in India with a planned investment of USD 20 million, reinforcing its position as a key player in international student recruitment and edtech innovation.

As part of this initiative, MSM Unify has set up three major offices in Noida, Gurgaon, and Ahmedabad, covering over 30,000 sq. ft. and employing 175 professionals. The company has already invested USD 4 million to date and is ramping up operations to hire an additional 175 professionals by the next financial year.

With an ambitious roadmap, MSM Unify is set to launch 250 student recruitment franchises across India, with the first three locations confirmed in Pune, Vashi (Maharashtra), and Anand (Gujarat).

MSM Unify’s multi-channel model will drive international student enrollments through Global Marketing Offices (GMO) dedicated in-country teams promoting top international universities. A first-of-its-kind AI-powered student platform leveraging data analytics, predictive student matching, and automated processing. Direct student recruitment via 24X7 call center which is Noida-based to guide students from application to enrollment. A 5,500+ strong recruitment agent network to ensure last-mile student outreach.

Sanjay Laul, Founder of MSM Group, emphasized the company’s strategic move, “India is at the forefront of global education. Universities worldwide are not only recruiting Indian students but are also keen on setting up campuses here. With our $20 million investment and 250 planned franchise locations, MSM Unify is creating India’s largest student recruitment ecosystem, ensuring every student gets the best global education opportunities.”

“Our expansion is built on a 360-degree approach—leveraging our call center, AI-powered recruitment platform, extensive agent network, and GMO offices. This will make global education more accessible than ever for Indian students. We are not just connecting students with universities; we are revolutionizing the way students study abroad.”

The expansion aligns with India’s National Education Policy (NEP) 2020, supporting the entry of foreign universities and improving international student mobility. MSM Unify is also facilitating the setup of foreign university campuses in India, acting as a strategic partner to global institutions.

MSM Unify’s India expansion is just the beginning. The company plans to replicate its success in other key markets, including the UAE, the Philippines, and Africa, further strengthening its global presence.

“This $20M investment is not just about India. It’s a blueprint for global expansion,” added Sanjay Laul. “We are creating the world’s most powerful, AI-driven student recruitment ecosystem, making international education accessible, affordable, and seamless.”