Hyderabad, June 13, 2025: FICCI Ladies Organisation (FLO), Hyderabad Chapter, kickstarted the 5th Edition of its flagship fashion and lifestyle exhibition, StyleTatva 2025, at Hitex Hall 2, on Friday in the city with a grand inauguration by the Hon’ble Mayor of Greater Hyderabad Municipal Corporation, Smt. Gadwal Vijayalakshmi.
The two-day extravaganza celebrates the entrepreneurial spirit of women and sustainable craftsmanship, bringing together over 250 exhibitors from across India, spanning fashion, décor, wellness, and conscious living.
Speaking at the inaugural, Mayor Vijayalakshmi called for a moment of silence in memory of the victims of yesterday’s plane crash and lauded FLO’s continuous efforts. “StyleTatva is not just an exhibition—it’s a radiant platform of empowerment and legacy. Dokra is not just a craft; it is our cultural heritage. I feel like a member of FLO already, and once my term ends, I would love to officially be one,” she said.
Guest of Honour, Poonam Sharma, FLO National President, emphasized the need for greater representation of women in policymaking. “Women make up half the population. We must encourage them to lead—not just in business, but also in governance and public life,” she added.
Fashion influencer and celebrity stylist Dolly Jain, also gracing the occasion, spoke of her journey with Indian sarees. “Over 17 years, I replaced gowns at weddings with sarees—making it chic and easy. I drape sarees in 325 styles, and I’m proud to hold a world record for fastest draping in just 18.5 seconds,” she shared.
Prathibha Kunda, Chairperson, FLO Hyderabad Chapter, welcomed guests and highlighted key milestones of the 5th edition. “This year’s StyleTatva is proudly powered by the Ministry of MSME, Government of India. Through a special Initiative Pavilion, we are reviving Dokra, the 4000-year-old tribal art from Adilabad—blending traditional techniques with modern aesthetics,” she said.
Key Highlights of StyleTatva 2025:
- 250+ curated women-led brands from across India
- Special Initiative Pavilion showcasing revival of Dokra craft
- Free stalls for Telangana weavers, prison livelihoods & social impact groups
- MSME Desk for Udyam registration and scheme awareness
- Dokra documentary premiere spotlighting artisans’ journeys
The exhibition is open to Public from June 13–14, from 10 AM to 8 PM at Hall 2, Hitex Exhibition Center, Hyderabad. The Entry is free with official WhatsApp invite; and ₹100 for others
Participating labels include renowned names like Varun Chakkilam, Sameer Patel, Amrapali Jewels, Nidhi Chettinad, September Shoes, Katiyani Silver, and many more from Mumbai, Delhi, Kolkata, Jaipur, Patna, Banaras, and beyond.
Dokra Revival – A Mission With Impact
FLO Hyderabad is spotlighting Dokra, an ancient non-ferrous metal casting art using the lost-wax technique, celebrated for its raw tribal aesthetics. The initiative focuses on:
- Awareness: Spotlighting at FLO events
- Design Intervention: Modernizing traditional craft
- Market Linkages: Via platforms like StyleTatva
Proceeds from the event support FLO’s social impact programs—including the Skill Centre at Bhongir, Digital Skilling Initiatives, and livelihood projects for marginalised women and artisans.