Kolkata, 04th December 2024: Pentonic, a flagship brand of Linc Limited and a leading name in the Indian writing instrument industry, has redefined artistic expression with The Great Indian Art Fair (TGIAF), a groundbreaking initiative that bridged traditional pen-and-paper artistry with the digital world. This innovative campaign celebrated the creative spirit of thousands of artists across India, leveraging modern platforms to highlight timeless art forms and showcasing the pen as a medium for powerful self-expression even in today’s digital age.
The Great Indian Art Fair was a tribute to India’s diverse culture and artistic talent and Pentonic recognized the growing community of artists sharing their sketches, doodles, and drawings online, and created a digital platform for these creators to shine. The campaign blended India’s rich heritage of hand-drawn art with digital accessibility through a meticulously curated digital art gallery.
Participants submitted their artwork via the microsite thepenofindiaart.com, which featured thousands of creative interpretations of Indian themes crafted with Pentonic pens. In addition to providing artists a stage to showcase their talents, ‘TGIAF’ rewarded creativity with prizes for the top three winners and certificates of achievement for all participants, bridging the tangible and digital realms.
To amplify the campaign’s reach, Pentonic collaborated with leading art influencers including creators like Yuktha, Helly Shah, and Chaitanya Limaye, who shared their Pentonic-powered artwork, inspiring millions of followers to participate.
Mayank Sagar, Marketing Manager at Linc Limited, remarked, “At Linc, we believe in the power of self-expression. TGIAF has shown that art and writing still hold a special place in people’s hearts, even in a digital-first world.”
Yorick Pinto, Sr. Creative Director at BC Web Wise, added, “This campaign was about creating a platform where art and culture could come together. Seeing thousands of entries was incredibly rewarding. It’s proof that even the simplest tools, like a pen, can create the most powerful stories.”
The campaign achieved resounding success with over 4,000 entries, 3 million+ impressions, and 4.2 million+ views through influencer activation from across India celebrating the diversity of talent and creativity, engaging millions, TGIAF demonstrated that traditional tools like pens continue to hold relevance as mediums of self-expression. The initiative boosted brand affinity, with participants and viewers connecting deeply with Pentonic’s ethos of championing creativity.