Mumbai, 20th December 2024:  Sciative Solutions, a leader in AI-driven revenue optimization, has officially unveiled ZettaPrice, a state-of-the-art Revenue Management System (RMS) tailored for the hospitality industry. Designed to maximize Revenue per Available Room (RevPAR), ZettaPrice blends cutting-edge automation with expert human oversight, empowering hotels, villas, and homestays to optimize their pricing strategies. Following the successful deployment of its Dynamic Pricing and Discount Optimization products across industries like Airlines, Luxury Coaches, and Consumer Retail—delivering 15% to 40% growth for over 200 businesses—Sciative now brings its proven expertise to the hospitality sector with ZettaPrice.

“The hospitality industry has undergone significant changes post-pandemic, with more unpredictable booking trends emerging. Hotels are now grappling with sudden demand surges and the growing need to deliver personalized guest experiences. ZettaPrice is designed to tackle these challenges, combining AI-driven insights with human expertise to ensure hotels can stay agile, responsive, and, most importantly, profitable.” said Dr. Anshu Jalora, Founder and Managing Director of Sciative Solutions.

Traditional Revenue Management Systems (RMS) often fail to meet the needs of small and mid-sized hotel chains, being either too complicated or prohibitively expensive. ZettaPrice addresses this gap, delivering intelligent revenue management at a price point accessible to a wide range of hospitality businesses.

Key Features of ZettaPrice:

• AI-Powered Demand Forecasting: ZettaPrice uses advanced machine learning algorithms to analyze vast datasets, such as historical sales, market trends, and customer behavior. This ensures precise demand predictions and optimized pricing strategies.
• Real-Time Pricing Automation: The platform automatically adjusts room prices in real time to maximize RevPAR, sending alerts via email or WhatsApp when unusual booking patterns are detected.
• Optimized Channel and Booking Restrictions: ZettaPrice evaluates different booking channels and corporate contracts to minimize commissions and maximize overall revenue.
• Competitive Benchmarking: With real-time competitor tracking, ZettaPrice ensures that hotel pricing remains competitive based on room type and length of stay.
• Virtual Inventory Nesting: The system optimizes inventory management, effectively handling overbooking and offering premium rooms at base prices during low-demand periods.

Human-in-the-loop Framework

What truly sets ZettaPrice apart is its “human-in-the-loop” framework, which enables revenue managers to adjust AI-generated recommendations based on strategic goals. This approach gives managers the flexibility to set price limits, fine-tune pricing strategies, and make informed decisions, ensuring the perfect balance of automation and expert oversight.

“ZettaPrice handles the day-to-day heavy lifting of pricing adjustments while allowing revenue managers to maintain full control over strategic decisions. This approach not only allows hotels to stay ahead of market trends but also empowers them to shape their own revenue strategies”, said Vijeta Soni, Co-Founder and CEO of Sciative Solutions.

Industry Insights and Impact

Research conducted by Sciative Solutions, which involved over 200 industry stakeholders, highlighted the growing need for accessible, effective revenue management solutions. ZettaPrice was developed with this demand in mind, offering a simple, user-friendly interface that can optimize revenue even in today’s unpredictable market.

“ZettaPrice is not just a tool; it’s a strategic partner that empowers hotels to unlock the full potential of their data, streamline operations, and achieve long-term, sustainable growt. In the last five years, we have successfully deployed Dynamic Pricing and Discount Optimization products in the Airlines, Luxury Coaches, and Consumer Retail industries, driving growth of 15% to 40% across over 200 businesses. Today, we’re excited to bring our expertise to the hotel industry with ZettaPrice, offering a game-changing solution for hoteliers worldwide,” added Dr. Jalora.