Mumbai, April 2023: CaratLane, India’s leading Omni-channel jewellery brand, has launched its brand new collection, Adaa by CaratLane, just in time for the auspicious season of Akshaya Tritiya. This collection is conceptualised, and designed and to celebrate the woman who loves to be unique and stand out in a crowd of millions. It is intricately designed with motifs of nature like birds and dragonflies, and skilfully handcrafted in 14kt yellow gold and studded with radiant diamonds over 1500 hours by the artisans. What makes Adaa absolutely unforgettable is the detailed layers in every design, and the striking hand painted enamel which has been shaded meticulously in smaller areas of each piece.

Talking about the collection, Kinnari Shah, Head of Design and Merchandise, said, “We have noticed that our customers are always looking for jewellery that makes them stand out of the crowd when they celebrate any special occasion. This collection has been designed for each of these women with designs so unique, there will be no one like her. The intricate 3D layers in these designs and the hues of pink, and blue truly bring this collection to life. We are so excited to see our customers be the star of every celebration with Adaa!”

This collection consists of 26 designs across the categories of earrings, rings, necklaces, bracelets and pendants. Adaa by CaratLane is available on the website www.caratlane.com and in 220+ stores across India.