Mumbai, August 27, 2024: Biz2X, a leading Digital Lending SaaS platform and a subsidiary of Biz2Credit, announced the strategic appointments of Vipul Gupta as Associate Vice President – Marketing; Armish Sonkar as Senior Director – Data Science; and Aditya Dhindwal as Director of Quality Assurance (QA). These appointments mark a significant step forward in Biz2X’s plans to strengthen its leadership team for charting the organization revolutionize digital lending in India, driving both innovation and growth as it continues to serve its growing clientele.

Commenting on the new appointments, Rohit Arora, Co-founder and CEO of Biz2Credit and Biz2X, stated, “We are excited to on-board Vipul, Armish, and Aditya to the Biz2X family. Their formidable expertise and rich experience are exactly what we need to propel our next growth and innovation surge. As pioneers in the digital lending arena, these strategic additions to our leadership team will significantly bolster our capabilities and empower us to deliver unprecedented value to our customers.”

Vipul Gupta joins as Associate Vice President of Marketing, bringing his exceptional track record in scaling startups to revolutionize Biz2X’s market presence and user acquisition strategies. His data-driven approach is expected to significantly boost brand visibility and user engagement.

Armish Sonkar, an IIT Kanpur alumnus with 14 years of elite data science experience, steps in to lead the company’s analytics initiatives. He will spearhead the development of next-generation credit underwriting models and predictive analytics tools, giving Biz2X a decisive edge in risk assessment and decision-making.

Completing the trio is Aditya Dhindwal, a quality assurance virtuoso tasked with elevating Biz2X’s digital lending solutions to unparalleled standards. Dhindwal will implement cutting-edge automation frameworks and fortify cybersecurity measures, ensuring Biz2X’s products maintain the highest levels of performance and reliability.

These strategic appointments underline Biz2X’s unwavering commitment to driving fintech innovation and enhancing digital lending capabilities in India.