MUMBAI, India Jan 31: Amazon MX Player’s Bharat Ke Super Founders continues to redefine the entrepreneurial reality space in Bharat, turning the pitch room into a high-stakes arena where belief is tested as intensely as balance sheets, and conviction carries weight as much as capital. Across the latest set of episodes, founders brought bold ideas, faced unfiltered scrutiny, and made decisions that could define the trajectory of their businesses. What unfolded was not just deal-making, but a powerful reflection of what it truly takes to build in Bharat today.
The momentum opened with Go Swasthya, a clean-food brand built on the belief that everyday staples should nourish without compromise. Backed by a profitable, no-burn model, strong D2C traction, and a 75 percent repeat rate, the founder confidently challenged the assumption that health comes at the cost of taste. A spirited exchange with Dr. A. Velumani on whether healthy food can also be enjoyable grounded the discussion in real Indian food habits. Nitish Mittersain exercised his one-on-one card and backed the clarity of thought with a INR 2 crore investment, reinforcing that businesses rooted in fundamentals continue to command trust.
Emotion took center stage with Organiko, a brand navigating the fragile intersection of innovation, pricing, and perception. As the founder spoke about recognition from the Government of India and the challenge of making a premium product accessible, the tone in the room shifted from interrogation to empathy. Suniel Shetty stepped in to steady the moment, while Dr. Velumani offered a sharp, practical insight on pricing. What followed was a rare moment of collective belief, as a conditional ₹1 crore commitment came together from multiple tycoons and the Market, lifting both the founder’s morale and the room’s energy.
That belief scaled further with ONYC, a children’s footwear brand built around ergonomics, safety, and affordability. With a bold vision of reaching ₹500 crore in turnover, the founders faced a defining negotiation when valuation expectations were tested. Dr. Velumani’s words, “What is right to do is not easy to do,” framed a tough but honest conversation. Suniel Shetty echoed the core ethos of the show, reminding everyone that impact is created when the right minds come together. The founders agreed to a ₹60 crore valuation, closing a multi-investor deal backed by the tycoons and the Market. In another strong moment, Avni Wellness demonstrated how purpose-led businesses rooted in women’s health and rural empowerment can rally collective support, securing funding after a call for shared responsibility from the panel.
The week culminated in a standout moment with Regrip, a clean-tech startup reimagining the tyre industry through circular economy principles. With operational scale, deep industry insight, and a compelling sustainability vision, the pitch sparked immediate interest. Ankur Mittal used his one-on-one card to probe deeper, while the Market responded with unprecedented enthusiasm. Regrip closed a landmark INR 20.25 crore investment, becoming the highest-funded deal on Bharat Ke Super Founders so far and reinforcing the show’s commitment to backing scalable, impact-driven innovation.
Alongside these headline moments, the pitch room featured captivating journeys from Trisu, a gender-agnostic silver jewellery brand built on advanced vermeil technology and personal legacy; Fitoja, a New Delhi-based health-tech startup blending Ayurveda and modern nutrition through an AI-powered digital wellness platform. Vindu Dara Singh (their brand ambassador) joined them; and Moodlift, an emotional support app addressing loneliness through judgment-free human connection. Together, these pitches added texture and depth, reinforcing that Bharat Ke Super Founders is as much about meaningful dialogue and long-term impact as it is about closing deals.
Hosted and mentored by the iconic Suniel Shetty and guided by a formidable panel comprising Dr. A. Velumani, Nitish Mittersain, Ankur Mittal, Dr. Aarti Gupta, Shanti Mohan, Shivam Mishra, Ahana Gautam, Srini Srinivasan, and Aditya Singh, Bharat Ke Super Founders continue to stand apart as a platform where credibility, capital, and conviction converge.