Bengaluru, April 24, 2023: The first generation of ‘digital natives’ with over 470M population in India, Gen-Z’s are the harbingers of latest trends that define today’s culture. The ideologies of Generation Z, lifestyle choices, sartorial preferences are the consumption patterns of the future. Given that, this consumer segment seeks visually appealing, tap-worthy lifestyle choices available at a click, Amazon Fashion announced the launch of ‘Next Gen Store’, designed to cater to and empower the unique fashion needs of Gen Z shoppers. The roll-out of this first-of-its-kind storefront on A.in is aimed to fill the current market gap and address specific needs of Gen Z, which seeks to experiment with fashion and has varied requirements in styles, sizes, brands, and fitting. Amazon Fashion has over 200+ domestic and global fashion brands that provide distinctive, modern, and fashionable styles for Gen-Z customers. The quirky store is designed for easy navigation and layout aesthetics that will make shopping an exciting experience for Gen Z customers. The store also offers a mix of fast fashion, sustainable fashion, and affordable styles, ensuring a holistic shopping experience at a single online destination on Amazon Fashion.

The Next Gen Store’ is carefully curated to meet the everchanging demands of Gen Z, along with a selection of trending products including vibrant prints, monochromes, neon’s, cotton, linens, color-pop footwear, baguette bags, layering, oversized fits, etc. In addition, the Next Gen Store’ offers accessories, smartwatches, sneakers, sports shoes, and high boots to complement the clothing collection.  Some of the brands include Levi’s, Souled store, MARS, Lacoste, Crocs, Timex, MyGlamm, ONLY, Vero Moda, Tommy Hilfiger, Jack and Jones, AND, Fastrack, Fossil, Puma, Adidas, L’oreal and many more.

Saurabh Srivastava, Director, and Head, Amazon Fashion India on the launch said, “Born in the mid-90s and early 2000s, these young and futuristic neurotransmitters are taking over as the powerful youth force. Gen-Z’s radiate the mantra of fashion boldness and mettle, they perceive technology as a means to information and empowerment. As shoppers, they want ‘everywhere commerce’, convenience at the click of a button and to address this need we launched a one-stop-online storefront dedicated to Gen-Z ‘Next Gen Store’, first-of-its-kind in India. This unique storefront features over 200+ Gen Z loved brands and aims to cater to all their wardrobe needs, that scream individuality, self-expression, and self-love.”

The storefront is creatively designed with funky and edgy selections like 90’s grunge, Y2K Queen, K-Pop Squad, Countryside romantic, Barbie bae, Academia chick, and much more. As a marketplace that holistically caters to the fashion needs of all, we will offer one of the largest collections of brands, styles, designs, and fittings in this segment to suit the ever-evolving fashion needs of this age group at affordable prices.”

The new ‘Next Gen Store’ will be promoted through an array of avenues by collaborating with over 100+ renowned Gen Z influencers and content creators on social media and Amazon LIVE. For fashion-forward looks and outfits, the storefront features Budget Buys, Season’s Hottest Drops, and Colour Selection from pop-tone, metallic, acidic, pastel, neutral, monochrome, customized for Gen Z. With the launch of the ‘Next Gen Store’, Amazon Fashion will continue its commitment to offer, affordable and easily accessible fashion selections across India. Amazon Fashion is a leading fashion destination for customers seeking latest fashionable and trending brands with access to selection across 40 lakh styles from over 1,600 fashion brands.