Bangalore, November 2, 2022: Aditya Birla Sun Life AMC Limited, a subsidiary of Aditya Birla Capital Limited and an investment manager to Aditya Birla Sun Life Mutual Fund, has announced the launch of SAHYOG, an initiative to empower your support staff and their families.

In our daily lives, we come across various people who help us make our lives easier. They come in the form of our domestic help, cooks, drivers, gardeners & similar people who do their duty faithfully and earnestly, each day. Just like anyone, these people too aspire to grow in life. Their financial goals are like everyone else’s – planning for retirement, accumulating wealth for the higher education of their children, or building a corpus for buying a home, etc. Through SAHYOG, we can strengthen someone’s future and help them achieve their goal by starting a Systematic Investment Plan on their behalf.

SAHYOG is a first-of-its-kind initiative, by the mutual fund industry, targeted at improving the financial health of support staff through steady, long-term investments. Through SAHYOG, you can make a big impact in their lives and help them create the better future that they deserve.

Commenting on the launch of the campaign, Mr. A. Balasubramanian, Managing Director & CEO, of Aditya Birla Sun Life AMC Limited, said, “the SAHYOG initiative is to empower others and to bring financial inclusivity for everyone in the society. SAHYOG presents an opportunity to improve the financial well-being of your support staff and add value to their and their families’ lives. This initiative allows you to show gratitude to those who help you, by starting a SIP for them.”