Bengaluru, August 06th, 2024: Myntra has rolled out its campaign for Raksha Bandhan, featuring the charismatic sibling duo Arjun Kapoor and Khushi Kapoor, who will be a part of two ad films and more shorties. The ‘Tyohar Ready with Myntra’ campaign positions the platform as a one-stop- destination for all gifting needs this festive season with a spotlight on Rakhi. Myntra, with 10K options has one of the largest assortment of premium Rakhis and also offers over 100K handpicked gifting options across various categories. Additionally, to cater to every aspect of the celebration, Myntra has added over 30K+ new trendy styles to its festive apparel selection.

The platform’s extensive festive range covers everything from traditional Rakhis to modern apparel and premium gifts, ensuring that customers can find the perfect items to celebrate their sibling bonds. Myntra seeks to simplify the Rakhi shopping experience for millions of customers, both new and existing, helping them prepare for the festivities with ease and style.

Leveraging Myntra as one of India’s premier destination for fashion, beauty, and lifestyle, the campaign featuring Arjun and Khushi Kapoor will be amplified via a 360-degree approach across various media channels, social media and creator. As a part of the platform’s multi-channel activation, 20 plus content creators are set to drive buzz via visual content that showcases select fashion ranges, ethnic wear and other noteworthy festive fashion segments for Rakhi.