Excelia, a leading French higher education group, is launching Exceliaprime®, an innovative premium edutainment platform that will redefine digital learning. Drawing on neuroscience, this tool combines entertainment and skills acquisition, featuring an immersive approach inspired by streaming technology.

With the emergence of digital technology, access to knowledge is no longer the exclusive privilege of traditional academic institutions. Students, particularly those of the digital native generation, are demanding learning formats adapted to their needs. In response to this, Exceliaprime® delivers an educational solution that supports both students and business professionals in a context where skills are constantly evolving and continuing education is essential.

Exceliaprime® is built on three complementary dimensions of pedagogy based on neuroscience: formal learning, immersive learning, and peer-to-peer learning. This model has been designed to maximise the retention of knowledge. By adopting features from both fiction and the world of games, Exceliaprime® grabs a learner’s attention and stimulates emotional engagement.

The educational content is scripted in the same way as a streamed series, with storylines serving as the common thread. Each episode, lasting around one hour, begins with a 5-minute entertainment sequence and is followed by educational activities (videos, interactive games, quizzes, etc.). This approach ensures that learners’ interest is maintained whilst they grasp the concepts covered effectively.

The teaching content is produced by nationally and internationally acclaimed faculty and industry professionals. They are assisted by learning experience designers in developing teaching scenarios and designing the entire learning experience.

Platform users also benefit from enhanced, premium services such as NFT certifications in blockchain to validate the acquisition of skills and provide access to bonus services, masterclasses, and the help of a Learning Success Manager. The platform offers an unrivalled, intuitive experience, enabling users to learn at their own pace whilst having fun… any time, any place, any device!

Although primarily aimed at learners at Excelia schools, the platform will also be available to alumni and companies as part of their executive education plans. Thanks to simultaneous translation using artificial intelligence, Exceliaprime® can cater for an international audience.

The main themes of Exceliaprime® focus on major strategic transformations. Its first series, 4VALUE, emerged as a result of the needs expressed by companies regarding Data, AI, and Cybersecurity. The series comprises 3 seasons: DATA4VALUE (launch scheduled for January 2025), AI4VALUE (March 2025), CYBER4VALUE (September 2025). Future releases will explore the ecological transition and water-related issues, both of which reflect Excelia’s areas of expertise

“Experiential learning through edutainment means transforming learning into an immersive adventure where every experience becomes an opportunity to develop valuable skills, whilst at the same time stimulating creativity, commitment, and innovation for a long-lasting and tangible impact in the real world”, explains Anthony Hié, Chief Innovation & Digital Officer.

“In today’s context of profound transformation, it is vital to draw inspiration from fields other than education if we are to innovate in a truly distinctive way. Utilising recognised neuroscience principles and leveraging streaming technology, Exceliaprime® is completely rethinking the way we learn. It will ensure that our students enjoy a memorable learning experience and help promote success for all. As a multi-audience tool, Exceliaprime® removes the boundary between initial and continuing education, both in France and abroad”, added Bruno Neil, CEO of Excelia.