Getting your startup’s name out there isn’t easy, but it doesn’t have to be complicated. Here are some simple, effective ways to build buzz.

So, you’ve launched your startup. That’s a huge deal! After all the hard work, you’re finally ready to show the world what you’ve built. But now comes the next challenge: how do you get people to actually know you exist? It’s a common hurdle for every new founder. You’ve got a great idea, but a great idea doesn’t do much good if nobody knows about it.

Don’t worry, there are plenty of ways to spread the word about your startup without needing a massive marketing budget right out of the gate. It just takes a bit of creativity and consistent effort.

Get Active on Social Media

You need to be on social media, but you don’t need to be on every single platform. Instead, figure out where your ideal customers hang out online. Is it LinkedIn? Instagram? TikTok? Pick one or two platforms and focus on building a genuine community there. Share behind-the-scenes content, offer helpful tips related to your industry, and talk to people. Your goal is to become a familiar, helpful face in your industry’s online community before you ever ask for a sale.

Show Up at Industry Trade Shows

Nothing beats face-to-face interaction. Trade shows give you a chance to shake hands and show off your product in real life. You might worry about the cost, but you don’t need a massive presence to make an impact. Even if you can only afford a small booth, that’s better than no booth. There are ways to optimize a small booth so it stands out even amongst the big players. Focus on having great conversations rather than just handing out swag. A genuine connection is worth more than a branded pen.

Partner With Complementary Businesses

You aren’t the only one trying to find customers. Look for other businesses that sell to the same people you do but don’t compete with you. If you sell artisan coffee beans, team up with a local bakery. You can promote their pastries if they brew your coffee. It’s a win-win. You instantly double your reach without spending a dime on ads. It’s an easy way to get your name in front of people who are already primed to buy.

Try Some Local Guerilla Marketing

Don’t underestimate the power of getting out there in the real world. You could sponsor a local kids’ sports team, leave branded coasters at a popular coffee shop, or even use sidewalk chalk to create a cool, temporary ad. These small, creative tactics can get people talking. It’s about creating a little moment of surprise and delight in your community. Think about where your potential customers go in their daily lives and find a fun way to show up there.

Let’s Get People Talking

Getting your startup noticed is a marathon, not a sprint. It’s about making consistent, small efforts that add up over time. Don’t feel like you have to do everything at once. Just pick one or two strategies and do them well. By focusing on genuine connection and providing real value, you’ll find the right ways to spread the word about your startup and start building the loyal customer base you’ve been working for.