20th December 2024: Aukera, one of India’s leading grown diamond jewellery brands known for its proposal and engagement rings, has launched “Lock Your Love” campaign to celebrate love and togetherness. Through this contest, the brand offers participants an opportunity to win a proposal ring worth ₹1 lakh. The contest is exclusively intended for in-store participation and symbolically captures the essence of sealing love forever. It is open to all couples.
Proposal rings, a specialty at Aukera, represent the intimate start of a couple’s journey. Unlike engagement rings, which often involve family opinions, proposal rings are a personal symbol of commitment, shared privately between partners, making the moment of saying “yes” even more special. This focus on proposal rings has made Aukera a favorite destination for couples, inspiring the launch of this unique contest.
Inspired by the iconic Ponte Milvio bridge in Italy, also known as the Bridge of Love, Aukera has set up a “Wall of Love” across all seven brand outlets. Couples visiting any store can collect a lock and key from the in-store team, symbolically seal their love on the wall, and celebrate their journey together. The campaign includes an exciting reward where couples stand a chance to win a stunning proposal ring worth ₹1 lakh, a meticulously crafted piece from Aukera’s exquisite collection of rings and solitaires. Participants are encouraged to seal their love on the Wall of Love, capture the special moment, and share their pictures on social media while tagging the brand’s official social handles. At the end of the 2 week-long contest, lucky winner will receive a proposal ring through a lucky draw of the keys collected.
The emotional narrative of the campaign is brought to life through a 35-second digital film that highlights couples deeply in love, ready to take the next step in their journey. The film beautifully encapsulates the emotions of commitment, timelessness, and the joy of celebrating relationships with a perfect symbol of love—a grown diamond ring.
Speaking about the campaign, Lisa Mukhedkar, Co-founder and CEO of Aukera, said, “ Bridal rings is a core strength for Aukera. New age couples choose Aukera for their designs and craftsmanship – across proposal, engagement and wedding rings. Lock you Love is a great way to engage our customers – an activity they find endearing, making them part of the practice globally – of locking love.”
Lock Your Love” is garnering immense love across Instagram, Twitter, and Radio. Participants are actively sharing heartwarming photos and videos of themselves sealing their love on the Wall of Love, tagging Aukera’s handles, and celebrating the unique experience. The buzz is palpable, with couples expressing their excitement to win the grand prize of a stunning proposal ring worth ₹1 lakh. The overwhelming response showcases how the campaign has struck an emotional chord, turning moments of love into cherished memories.
With its focus on love and commitment, Aukera invites all couples to visit their nearest store, lock their love, and celebrate their journey with a chance to win a Proposal Ring.