New Delhi, October 24th, 2024: BLS International, a trusted global tech-enabled services partner for governments and citizens and a global leader in visa processing and consular services, has launched its latest ad campaign, “Unlock Your Spain Visa at Home,” which introduces the convenience of doorstep visa services for travellers in India. The campaign aims to make the visa application process seamless and accessible for those planning trips to Spain, whether for leisure, family visits, education, or business. By bringing biometric services directly to applicants’ homes, BLS eliminates the hassle of long queues and travel to visa centres, transforming the traditional visa experience.

Mr. Shikhar Aggarwal, Joint Managing Director at BLS International, said, “Our mission has always been to simplify visa processes and make international travel more accessible. With the launch of this campaign, we aim to highlight how our doorstep visa services bring a new level of convenience to applicants across India. We understand that time is precious, and our Mobile Biometrics service is designed to offer flexibility and ease, allowing people to focus on the excitement of their travel plans rather than administrative formalities.”

The ad campaign tells a relatable story of a young working woman (Nilu) inviting her parents to Spain, addressing their concerns about the visa process. She explains that with BLS International, applying for a visa can be done easily and stress-free, with two service options available: the premium lounge at the BLS Centre or the more convenient doorstep service. The doorstep service option, in particular, brings the Mobile Biometrics team to the applicant’s doorstep, completing the entire process in the comfort of their home. This flexibility allows travellers to choose a service that best fits their lifestyle and needs.

In the ad, the parents experience the home delivery service firsthand, showcasing how the Mobile Biometrics team simplifies the procedure by visiting their home to process the visa application. The campaign emphasizes BLS International’s customer-first approach, with nearly two decades of expertise in visa facilitation across 66 countries, ensuring that the only hassle travellers need to worry about is packing for their journey.