Delhi, 20th September 2024:  Blur India’s unique solid perfumes have taken the market by storm, selling out completely just days after launch. This one-of-a-kind product has caught the attention of both creators and customers alike, with rave reviews flooding social media.

Solid perfumes have always been around, but Blur India’s fresh take and viral marketing strategy made it the talk of the town. With its compact, spill-free cute tin cans have taken over instagram thanks to people loving the concept of smelling like something that feels swarm, cosy & nostalgic, it’s no surprise this product became a fast favourite.

“I’m beyond thrilled and grateful for the incredible response to our solid perfumes! Seeing them fly off the shelves in just five days is a testament to the love and support from our amazing community. Thank you for believing in us and embracing this innovative product. We set out to make solid perfumes fun, accessible, and unforgettable, and your enthusiasm has truly brought this vision to life. We can’t wait to restock and let even more of you experience this gem!” said Riya Pant, Founder Blur India

Each solid perfume comes in a cute, pocket-friendly packaging, making it perfect for on-the-go touch-ups. The collection features four delightful fragrances: Fresh Cut Flowers, a refreshing burst of blooming blossoms; Candy Store, a sweet treat that evokes nostalgia; Warm Hug, a cosy, comforting scent; and Breakfast in Bed, a delightful blend that feels like a morning embrace.