Dehradun, 09th September 2024: Bath & Body Works, a global leader in specialty retail and renowned for America’s Favorite Fragrances®, is pleased to announce the opening of its newest store in Dehradun, located at Mall of Dehradun. This store marks the 43rd Bath & Body Works location in India. Introduced to the Indian market by Apparel Group, a distinguished global fashion and lifestyle retail conglomerate, Bath & Body Works has been transforming the personal care landscape in India since 2018 with its extensive range of exclusive fragrances and products for women, men, and homes.

In line with its strategy to enhance offline presence, Bath & Body Works has successfully established a robust network of stores across numerous cities in India, including New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, and Lucknow. The new store in Dehradun, spanning 1,165 square feet, represents a significant milestone in the brand’s ongoing expansion efforts, aiming to deliver a premium shopping experience to customers in the region. This launch makes this the second Bath & Body Works store in Dehradun.

At Bath & Body Works, customers can explore a wide array of luxurious fragrances, body lotions, body scrubs, and more. From playful and alluring scents to sophisticated and exotic fragrances, Bath & Body Works offers an extensive range of world-class fragrance collections to suit every personality and occasion. The store will also feature the brand’s acclaimed men’s grooming collection, including face care, beard care, and various other products, establishing itself as a comprehensive destination for all personal care needs.