2nd September 2024: GoMechanic, a leader in the automotive service industry, is proud to announce its entry into the car detailing market. The company is set to offer a comprehensive range of premium services, including Ceramic Coating and Paint Protection Film (PPF), designed to elevate vehicle care and protection to new heights.
“Our entry into the car detailing market is a natural progression for GoMechanic as we continue to meet the evolving needs of our customers,” said Muskan Kakkar COO of GoMechanic “With advanced solutions like Ceramic Coating and PPF, we’re confident in delivering results that not only enhance vehicle appearance but also provide long-lasting protection. We’re excited to bring our trusted expertise to this new segment and establish ourselves as a leader in premium car detailing.”
The company’s premium detailing offerings center around Ceramic Coating and PPF, two industry-leading solutions that have become increasingly popular among discerning car owners. Ceramic Coating, a liquid polymer that bonds with the vehicle’s paint, provides a protective shield that guards against UV rays, chemical stains, and minor scratches while maintaining a glossy finish. On the other hand, PPF is a clear, self-healing film that protects a car’s surface from scratches, chips, and stains, making it especially appealing to luxury car owners who seek to preserve their vehicle’s pristine condition.
GoMechanic’s entry into the car detailing market is both timely and strategic, driven by several key factors such as growing consumer awareness about the significance of maintaining their vehicle’s appearance and value. This move aligns with GoMechanic’s recent announcement of becoming EBITDA positive, underscoring their financial strength and ability to invest in expanding their service offerings. According to industry reports, the Indian ceramic coatings market is expected to grow at a compound annual growth rate (CAGR) of over 7% through 2027, fueled by increasing demand for advanced vehicle protection solutions. With the Indian automotive detailing industry rapidly evolving, the company is well-positioned to capture market share by offering premium and innovative services.
“Our expansion into car detailing marks a significant milestone in our commitment to exceptional automotive care,” said Himanshu Arora, CEO of GoMechanic. “We are thrilled to introduce our advanced Ceramic Coating and Paint Protection Film services, which reflect our dedication to innovation and quality. Our goal is to redefine industry standards by providing unparalleled protection and aesthetic enhancement, ensuring that every vehicle we service receives the highest level of care and attention. We are also planning to expand our premium detailing services to 50 cities across India in the near future, ensuring more customers across the country have access to these cutting-edge solutions tailored to meet specific needs.”
These detailing studios are now operational across Delhi-NCR, Bangalore, Mumbai, Hyderabad, and Chennai, with cleaning and detailing services starting at just ₹2500. The expansion aligns perfectly with several key industry trends, as consumer awareness grows regarding the importance of vehicle appearance and resale value.
The rising popularity of luxury vehicles in India and the need for specialized maintenance due to rapid urbanization and increasing pollution levels have driven demand for high-quality detailing solutions like Ceramic Coating and PPF.