26th July 2024: Mars Wrigley India is thrilled to unveil GALAXY® Jewels, an elegant masterpiece crafted to elevate gifting to new heights – a treasure as unique and timeless as a Jewel. Perfect for every person and occasion, Galaxy Jewels comes in never-before-seen disruptive packaging that promises to catch the eye and captivate the senses while perfectly embodying the name of the brand – Jewels.
The proposition promises an exquisite taste experience with four individually wrapped silky smooth flavors like Smooth Milk, Crispy, Caramel, and Dark Cream. Each piece is a testament to the brand’s commitment to luxury and quality, making every moment of indulgence special. Available in two sizes, priced at MRP 299 and MRP 549, GALAXY® Jewels offers accessible luxury for all occasions.
Building on a remarkable legacy of over 20 years of global success, GALAXY® Jewels is more than just chocolate, it’s a symbol of sophistication and excellence. Every bite creates lasting memories, making it the ultimate superior gift choice for any occasion.
Alongside this luxurious treat, we have also launched a TVC that highlights the relevance and premium nature of GALAXY® Jewels. The newly launched TVC beautifully captures the essence of the brand. Showcasing its luxurious flavors and elegant packaging, the commercial emphasizes the tagline, “When someone means the Galaxy to you” a testament to the mother brand – “Galaxy”. The TVC illustrates how GALAXY® Jewels can elevate ordinary moments into extraordinary celebrations, making it the perfect gift for expressing heartfelt emotions and appreciation.
Nikhil Rao, Chief Marketing Officer of Mars Wrigley India, commented on the launch, “At Mars Wrigley, we believe in the power of creating iconic Brands that become a part of people’s fondest memories. GALAXY® Jewels embodies this philosophy with its luxurious pralines in delectable flavors and elegant packaging, making it the perfect gift to celebrate special moments. A perfect gift for someone who means the Galaxy to you. We are focusing on the fast growing premium gifting segment and this will make Galaxy ‘s play in India more complete.”
Internationally loved and celebrated, the GALAXY® Jewels is now making its grand debut in India. With this introduction, Mars Wrigley India continues to uphold this tradition, bringing a touch of luxury to everyday celebrations. Indian consumers can now experience the same world-class indulgence that has captivated chocolate lovers around the globe.